.jpg)
6 hours ago
1
Article content
First-of-its-kind study reveals female-friendly pouches are transforming the fight against cigarettes
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
STRASBOURG, France — New research from Smoke Free Sweden reveals oral nicotine pouches are a game-changer in Sweden’s path to becoming the world’s first smoke-free nation – and are driving unprecedented success among women.
Article content
Article content
Article content
, launched today in Strasbourg, shows pouches have been a decisive catalyst in Sweden’s public health success – especially for women, who are quitting smoking faster and more effectively than ever.
Article content
Article content
Since their introduction in 2016, tobacco-free pouches have:
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
- Helped to accelerate the decline in smoking for both genders, with a nearly 200% rise in quit rates among women.
- Outperformed all other quit aids; women ranked pouches nearly three times higher than vapes and 56% higher than gum.
- Been identified by the research as the preferred quit aid for all ex-smokers for being clean, socially considerate and stigma-free.
- Driven a 49% drop in smoking among women, who historically quit at lower rates than men.
Article content
“The evidence is crystal clear: nicotine pouches are the most effective way to help smokers – especially women – quit,” said report co-author Dr. Marewa Glover, a behavioural scientist from New Zealand.
Article content
“Health data and women’s testimonials show pouches are safe, socially acceptable, and fit modern lifestyles. They’re pragmatic, effective, and our best hope for a smoke-free future.”
Article content
Sweden’s harm reduction strategy stands in contrast to restrictive approaches elsewhere. Rather than banning safer products, Sweden embraced them – recognising they are far less harmful than cigarettes.
Article content
Sweden’s smoking rate is now 5.3%, just above the 5% smoke-free benchmark. Male lung cancer deaths are 61% below the EU average; total cancer deaths, 34% lower.
Article content
Report co-author Dr. Delon Human warned that excessive regulation could jeopardise these gains, especially for women.
Article content
“Misguided bans are blocking access to products that save lives,” said Dr. Human, leader of Smoke Free Sweden and former Secretary-General of the World Medical Association.
Article content
“That’s not just bad policy – it’s a public health disaster. Women deserve access to the quit aid that works best.”
Article content
Dr. Glover added: “When women can choose clean, stigma-free options, quit rates soar. Denying access means condemning another generation to smoking-related death.
Article content
“Policymakers must follow Sweden’s lead – or be complicit in preventable deaths on a massive scale.”
Article content
Article content
Article content
Article content
View source version on businesswire.com:
Article content
Article content
Article content
Contacts
Article content
Article content
Article content
English (US)