Friday October 30, 2026 10:20 am PDT by Juli Clover
Samsung this week launched an advertising campaign mocking the display issues some people have had with the iPhone Duo.
In an Instagram post on its Canadian account, Samsung shared several images showing a bright line through the spot where iPhone Duo models have been experiencing display problems.
There are three images, each with different text:
- Folding is nothing new to us
- Folding. We know a thing or eight.
- Switch to Galaxy Z Fold8
A Samsung spokesperson said it's a "playful new campaign" that taps into the conversation about the "growing rivalry in foldables and how experience plays in the category."
The first Galaxy foldable smartphone came out in September 2019, and the company introduced its eighth-generation Galaxy Z Fold8 three months ahead of when the iPhone Duo debuted.
Shortly after the iPhone Duo launched, some customers ran into hinge issues that caused cracks in the inner display. Affected devices seem to break in the same spot, with a bright line appearing on the OLED screen.
Apple said it is aware of the issue and that only a small number of iPhone Duo units have a problem. Customers who have a faulty device will see the issue early on, and users with a broken iPhone Duo should contact Apple for a replacement.
The response to iPhone Duo from early users has been incredibly positive, and we are seeing exciting things from developers who are rapidly updating their apps to take advantage of its unique form factor. We are aware of an issue impacting the inner display on a small number of iPhone Duo units. If users experience issues with their iPhone Duo display, they should contact AppleCare for a replacement.
The iPhone Duo is backordered until January for online orders, though Apple has had some in-store stock available sporadically. There do not appear to be supply issues for the Galaxy Z Fold8, with many colors and capacities delivering on November 3.
Apple's iPhone Duo is priced starting at $1,999 for 256GB of storage, while Samsung is charging $1,899 for the same capacity.
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