Samoan Community Leaders, Environmental Advocates Call on Coca-Cola’s Largest Bottler to Keep Plastic out of the Pacific and Bring Back Reusable Packaging

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Groups protest growing plastic pollution crisis in Samoa at CCEP’s Annual General Meeting

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LONDON, May 28, 2026 (GLOBE NEWSWIRE) — Members of the Samoan and Pacific Islander community and environmental advocates protested outside Coca-Cola Europacific Partners’ (CCEP) annual general meeting Thursday, calling on the company to reduce single-use plastic and bring back reusable packaging systems. CCEP is Coca-Cola’s largest bottler by revenue. Headquartered in London, it produces, sells, and distributes the company’s products across 31 global markets, including Western Europe, Indonesia, the Philippines, Australia, New Zealand, and the Pacific Islands.

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At the cultural protest, members from the London School of Hula and ‘Ori performed traditional Samoan song and dance, including “Lo ta nu’u,” and presented a performance titled “O le vasa, we are the ocean,” highlighting the connection between Pacific Island communities and the ocean.

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Advocates delivered a symbolic “message in a bottle,” which included a letter signed by Sosaiete Faasao o Samoa / Samoa Conservation Society, Samoa Recycling and Waste Management Association (SRWMA), Pacific Islands Climate Action Network (PICAN), the London School of Hula and ‘Ori, Break Free From Plastic (BFFP), and Oceana, placed inside a single-use plastic Coca-Cola bottle from Samoa. The letter, addressed to CCEP’s CEO Damian Gammell, highlights the company’s increased use of single-use plastic bottles, its effects on the oceans and Samoan communities, and how the company can help solve this problem.

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In 2021, in Samoa, Coca-Cola stopped bottling its products in reusable glass bottles. Now CCEP imports large quantities of single-use plastic bottles from Fiji and New Zealand. The shift to imported plastic bottles has contributed to rising waste, much of which is littered, burned, or landfilled due to limited recycling capacity. Reportedly, imports of plastic bottles more than doubled between 2020 and 2025, and Coca-Cola products account for about one-third of beverage bottle waste in the country.

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“We encourage Coca-Cola to be on the right side of history by moving back to reusable bottles, like glass, in Samoa and becoming a leader in the transition away from plastics. As one of the most recognizable global brands, we believe that Coca-Cola can be a game changer in the fight against plastics, should they choose to prioritize planet over profits, ” said James Atherton of the Sosaiete Faasao o Samoa (Samoa Conservation Society).

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“Given the limited capacity for plastic recycling in Samoa, most of the waste ends up being littered, illegally dumped, incinerated, or landfilled. For those of us in Samoa, we witness the consequences of your business decisions every day. On our land, across our beaches, and in our waters,” the groups wrote in the letter.

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“Plastic pollution and the climate crisis share the same fossil fuel origin, and Pacific Island communities bear a disproportionate share of both. The science is sobering: microplastics have been documented in 97% of fish species sampled across our ocean region — nearly 50% above the global average — yet CCEP’s PET use in the Asia-Pacific outpaces its own global share. Reinstating refillable systems in Samoa is not a favour to the Pacific; it is the evidence-based, climate-consistent decision a company of CCEP’s scale is well-positioned to make,” said Rufino Varea, Director, Pacific Islands Climate Action Network (PICAN).