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Rival jewelers in Manhattan’s Diamond District erupted into a wild, caught-on-camera brawl Friday afternoon in front of stunned shoppers – landing two business owners in cuffs and another in the hospital.
George Akay, 46, and his brother Freddy, 42, were both busted for allegedly pummeling competing jeweler, TraxNYC owner Maksud Agadjani during, the violent clash inside their shared business space on West 47th Street, police said.
The melee unfolded after Agadjani, 39, stormed into their store, Akay Diamonds, accusing them of ripping off both him and his customers, according to jaw-dropping footage shared on social media.
“Where’s my f—ing money, you motherf—-er,” raged Agadjani, while forcefully shaking the jewelry counter and slamming a bracelet down in front of one of the brothers.
“Where’s my f—ing money, bitch! I got this sh—ty bracelet. Where’s my money! What are you gonna do b–ch?!” seethed Agadjani, who aired the frenzied dispute in a flurry of Instagram videos to his 3.3 million followers.
Agadjani then held up a receipt to the man’s face, while screaming, “You’re using my name, you b–ch. You f—king thief,” the shocking video showed.
Security attempted to rein him in and eventually led him out of the store — as he continued shouting.
But a second clip captured the feud between the rivals reignite before the brother spits in Agadjani’s face – sparking an explosive clash that left him swarmed by a pack of men and allegedly beaten down.
The TraxNYC owner was taken to Bellevue Hospital, where he recorded another video showing off red marks around his neck, along with a flashy gold chain.
“Strangled me with my own chain because I exposed what they did,” he alleged.
The Akay brothers, both from New Jersey, were charged with assault, police said.
Another person was hit with a summons, though cops couldn’t confirm what their role was in the scuffle.
The intense spat broke out after Agadjani alleged the duo sold a bracelet to his customer, claiming both businesses housed the same products, the heated jeweler said in an Instagram video posted Thursday.
He alleged the client was duped into paying for a pricey 14-karat piece that turned out to apparently be just 10.
“This is the receipt of this disgusting company that pretends to be me,” Agadjani said in the video.
“They sold my customer their bracelet and ripped him off and ripped him off on the gold. These rats have done this over and and over again, and I tolerated it.”
Adadjani and the Akay brothers could not immediately be reached for comment.
English (US)