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The global standard for theatrical box office data will now deliver standalone reporting on D-BOX Premium Motion Seating, giving exhibitors, distributors and studios deeper visibility into premium motion seating’s continued growth
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LOS ANGELES and MONTRÉAL, July 28, 2026 (GLOBE NEWSWIRE) — Rentrak, the global standard for theatrical box office data, together with D-BOX Technologies Inc. (TSX:DBO), today announced it will begin delivering standalone box office reporting for D-BOX Premium Motion Seating.
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The move comes as moviegoing continues its return to theaters and exhibitors lean further into premium formats to differentiate the experience. Launching with the opening weekend of Sony Pictures’ Spider-Man: Brand New Day, the new reporting capability will be available across Rentrak’s entire Domestic network, covering the United States and Canada, with limited International reporting also available at launch. Both companies are working to further expand global coverage. D-BOX Premium Motion Seating is currently installed in more than 1200 screens worldwide, with the network continuing to grow.
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The enhancement addresses a gap in premium seating measurement. As exhibitors have added differentiated seating tiers within existing auditoriums, traditional box office reporting has continued to measure performance only at the auditorium level, masking how a premium format is actually performing. Typically installed as a dedicated seating section within an auditorium, D-BOX Premium Motion Seating can now be isolated and reported independently by Rentrak’s enhanced platform, giving the industry a much more precise read on premium seating economics.
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“The theatrical business is in the midst of a profound evolution, and data is the compass that will guide its future,” said Anant Gupta, Managing Partner at Advaya Capital and Board Member of Rentrak. “As audiences return to theaters in growing numbers and exhibitors invest in differentiated experiences like D-BOX’s premium motion seating, our clients need reporting that keeps pace with that innovation and evolution. This enhancement represents a significant step forward, giving the industry new visibility into how D-BOX performs and enabling a more complete understanding of a film’s overall box office.”
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“The continued growth of premium cinema depends not only on delivering differentiated experiences, but also on demonstrating their impact,” said Naveen Prasad, President and Chief Executive Officer of D-BOX. “Rentrak’s continued investment in advancing theatrical reporting reflects the growing importance of D-BOX and the value of measuring its performance with greater precision. By bringing greater transparency to the performance of D-BOX Premium Motion Seating, this enhancement gives the industry the insight needed to better understand, optimize and expand premium cinema offerings.”
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