Raise Craze, a partnership between the MUHC Foundation, The Beat 92.5, and Pink in the City, raised $162,160 for breast cancer care at the MUHC

Pink in the City, MUHC Foundation, The Beat 92.5. GNW

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MONTREAL, Nov. 06, 2025 (GLOBE NEWSWIRE) — During October’s Breast Cancer Awareness Month, the MUHC Foundation once again partnered with The Beat 92.5 and Pink in the City, raising an extraordinary $162,160 for breast cancer care at the McGill University Health Centre (MUHC). la Vie en Rose generously matched all donations up to $50,000, reflecting their ongoing commitment to ending breast cancer as a deadly disease.

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For more than a decade, the MUHC Foundation has partnered with Pink in the City for Raise Craze, a powerful community fundraiser where supporters shave their heads or dye their hair pink in solidarity with survivors. This year, The Beat’s morning announcer Lee Haberkorn shaved and dyed his hair pink again, while his co-hosts Claudia Marques and Natasha Gargiulo rallied behind him.

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“It is truly an incredible feeling to be a part of such a meaningful movement, and to help build a future where women and girls, including my daughter, will not have to fear a breast cancer diagnosis.”

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—Lee Haberkorn, Co-Host of The Beat Breakfast Club

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“So proud of our amazing community and listeners! You raised important funds for our Breast Cancer Awareness initiative. Your generosity is creating a real impact. Breast cancer affects us all, but together, we have hope.”

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—Natasha Gargiulo, Co-Host of The Beat Breakfast Club

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“We thank everyone touched by breast cancer for your unwavering support. Your generosity for the MUHC Breast Cancer Clinic means so much. Every dollar fuels research, care, and hope. Thank you for making a difference.”

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—Claudia Marques, Co-Host of The Beat Breakfast Club

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All donations are supporting the Breast Clinic Wellness Program, led by Dr. Sarkis Meterissian, which provides holistic, whole-person care to breast cancer patients, ensuring they not only survive but thrive.

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“On behalf of the entire Wellness Program team, I am deeply grateful for the vital support our patients receive through Raise Craze. This is truly a lifeline for women recovering from breast cancer, funding treatment that goes far beyond chemotherapy, radiation, and surgery. It allows us to provide holistic care—from physiotherapy and nutritional guidance to mental health support—ensuring that every woman feels supported at every stage of illness and recovery.”

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—Dr. Sarkis Meterissian, Director of the MUHC’s Breast Clinic

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With 1 in 8 women receiving a breast cancer diagnosis in their lifetime, no one is unaffected by this disease. That’s why Pink in the City and its Raise Craze are so valued and its community so passionate.

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“It is a privilege to watch our movement grow and make an even greater impact with each passing year. Raise Craze gives the community a way to show up—whether you shave your head, dye your hair pink or simply donate—it’s all about solidarity with women affected by breast cancer. It’s why we do what we do.”