Purpose Behavioral Health Group Launches as a New Platform Dedicated to Scaling Compassionate, Dignity-First Recovery Care

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Anchored by Purpose Healing Center, the newly established behavioral health group aims to expand access to high-quality treatment through mission-aligned partnerships — all without compromising the culture, dignity, or clinical integrity that define great care.

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SCOTTSDALE, Ariz. — Purpose Behavioral Health Group (PBHG), a newly formed behavioral healthcare platform backed by affiliates of Owner Resource Group (ORG), today announced the official launch of its brand identity and mission to transform the way recovery care grows, scales, and reaches the people who need it most.

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Born from the proven care model of Purpose Healing Center, its flagship Arizona-based treatment provider, PBHG was established to address a critical challenge in behavioral healthcare: how to expand access without losing the compassion, clinical rigor, and human connection that define effective treatment.

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“We started this because we believe everyone deserves real care, regardless of their insurance, their background, or how many times they’ve tried before,” said Gabriel Tomaeno, Co-Founder and Chief of Operations of Purpose Behavioral Health Group. “Our mission has always been to treat as many people as possible with dignity. Purpose Behavioral Health Group is the next step in making that happen at a scale that changes communities.”

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A Platform Built on Purpose

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PBHG is not a traditional consolidation model. The platform was designed to partner with mission-driven treatment providers who share a commitment to clinical excellence, patient dignity, and long-term recovery outcomes. Rather than imposing a one-size-fits-all approach, PBHG preserves the local identity, leadership, and culture of each center it works with, while providing the operational infrastructure, shared standards, and strategic support that enable sustainable growth.

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The group’s approach is rooted in several core principles: dignity at every step of the care experience, consistency without uniformity across its network, operational strength that empowers clinicians to focus on patients, and a commitment to long-term outcomes over short-term metrics.

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Purpose Healing Center: The Proof Point

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Purpose Healing Center, the organization that serves as both the origin story and flagship of the PBHG network, has built a reputation in Arizona for delivering high-quality, accessible treatment across a full continuum of care — from detox and residential to PHP, IOP, and outpatient services. The center is recognized for its commitment to serving all patients with equal standards of care and for a hospitality-driven culture led by a team where many staff members are in recovery themselves.

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“When we built Purpose Healing Center, we saw a gap in this industry between the luxury facilities that most people can’t afford and the underfunded programs where patients are treated as less than,” said JP Grako, Co-Founder and Chief Strategy Officer of Purpose Behavioral Health Group. “We proved you can close that gap and build something sustainable. PBHG allows us to extend that model to like-minded providers who share our belief that quality care shouldn’t depend on what insurance card you carry.”

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Expanding Access, Thoughtfully

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With a focus initially in the Southwest, PBHG is actively exploring partnerships with treatment providers who are deeply committed to patient care and responsible growth. The group seeks partners who believe behavioral healthcare should be defined by outcomes and humanity, not volume for volume’s sake.

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PBHG’s partnership model is built to be transparent and collaborative. Integration is tailored to each organization and begins with a focus on mission alignment, clinical approach, and shared expectations for quality and compliance — all while preserving the brand, community connection, and leadership voice of each partner center.

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About Purpose Behavioral Health Group

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Purpose Behavioral Health Group is a mission-driven behavioral healthcare platform transforming how recovery care grows, scales, and reaches the people who need it most. Anchored by Purpose Healing Center, PBHG partners with like-minded treatment providers to expand access to high-quality, dignity-first care, preserving the culture, clinical integrity, and community connection that make each center unique. The group’s mission is to help as many people as possible find and stay on the path to recovery, proving that behavioral healthcare can scale without losing compassion. For more information, visit purposebhg.com.

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About Owner Resource Group

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Owner Resource Group (ORG) is a collaborative private equity firm based in Austin, Texas, that partners with business owners and executives to achieve long-term, durable growth. Founded in 2008, ORG builds direct, personal relationships with the leaders of its partner companies, investing in growth while preserving the culture and legacy that make each business unique. ORG has been recognized as an Inc. Founder Friendly Investor multiple years running. For more information, visit www.orgroup.com.

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