8 hours ago
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The president of iconic New England store Jordan’s Furniture is giving up his seat at the head of the table.
Eliot Tatelman, the self-described Jordan’s mascot forever ingrained in New Englanders’ memories with his quirky commercials and wild giveaways, announced that he’s stepping down from the company and handing the reins over to his two sons, according to WCVB.
“Being part of this company has been one of the greatest joys of my life,” Tatelman said in a statement, according to the outlet.
“From the early days working alongside my brother Barry to becoming a brand people know and trust, Jordan’s has always stood for family, community and customer experience.”
Jordan’s Furniture was founded by Tatelman’s grandfather in 1918 and currently operates eight stores across New England, including two in Connecticut.
Day-to-day operations of the 107-year-old brand will now fall to Tatelman’s sons Josh and Michael, who have been co-CEOs of Jordan’s since 2019.
Tatelman said his departure from the business side of Jordan’s after decades of service is not a complete goodbye to the company.
“I’m like the mascot of Jordan’s. I’m like the Wally of the Red Sox. I mean, that’s who I am,” he told the outlet.
Jordan’s Furniture is a subsidiary of Warren Buffet’s Berkshire Hathaway.
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