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It's the most wonderful time of the year, as college football's bowl season is well underway. One of the most intriguing bowl games in the lineup kicking off over the next couple of weeks is the Pop-Tarts Bowl.
This year's Pop-Tarts Bowl, played at Citrus Bowl Stadium in Orlando, Fla., will feature Georgia Tech and BYU. The bowl is one of college football's most famous because of the edible Pop-Tart mascot that accompanies the contest.
Yes, edible.
The winning team gets to enjoy consuming the game's Pop-Tart mascot on the field while basking in victory.
Pop-Tarts has sponsored the bowl game since 2023. The contest also features a trophy that includes a real, working toaster that you can cook Pop-Tarts in. Let's take a look at the edible mascot and what the game has planned for the 2025 edition.
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Pop-Tarts Bowl edible mascot, explained
As far as mascots go, the Pop-Tarts are second-to-none. The game created life-size Pop-Tarts that have become a staple of bowl season. Look at these glorious pastries of pure joy:
Each team has a mascot officially representing it. The winning team then gets to eat its respective Pop-Tart mascot flavour. As far as the mascot being edible, that’s one of the best — or, to some folks, most disturbing — parts of the bowl game. At the end of the game, the winning mascot is dropped into a giant toaster on the field.
It comes out like this, for the team to enjoy:
Leave no crumbs. pic.twitter.com/JNEjHCUXXM
— Pop-Tarts Bowl (@PopTartsBowl) December 29, 2023The event's attention to detail is made all the more apparent during game day, when goalposts are cloaked in Pop Tart-like aluminum foil and sprinkles scrawl across the sidelines.
Sprinkling some extra flavor onto the field for this year’s Pop-Tarts Bowl! pic.twitter.com/4XnfkKzuI1
— Pop-Tarts Bowl (@PopTartsBowl) December 27, 2024%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E
The Pop-Tarts Bowl has goal posts wrapped as Pop-Tarts 🤯@Rivals pic.twitter.com/u1tRnedCci
— Yahoo Sports (@YahooSports) December 28, 2024%3Cscript%20async%20src%3D%22https%3A%2F%2Fplatform.twitter.com%2Fwidgets.js%22%20charset%3D%22utf-8%22%3E%3C%2Fscript%3E
There's even a memorial for Pop-Tart mascots of the past.
They have an entire memorial for the edible mascot from the 2023 Pop-Tarts Bowl outside the stadium pic.twitter.com/Qw11VEBZG4
— Steve Helwick (@s_helwick) December 28, 2024MORE: Notre Dame vs. USC schedule dispute, explained
What flavor is the edible mascot?
This year, we get a whopping six flavors, way up from previous years. All six will be roaming the sidelines. Three flavors will be representing each team, divided into Team Sprinkles and Team Swirls. Here's a look at the flavors featured for 2025:
Team Sprinkles
- Protein Slammin’ Strawberry
- Frosted Cherry
- Frosted Cookies & Crème
Team Swirls
- Frosted Chocolate Chip Cookie Dough
- Frosted Wild Berry
- Frosted Hot Fudge Sundae
Pop-Tarts Bowl helmets
Another thing unique about this year's matchup is that the teams added festive Pop-Tart-style sprinkles to each of their helmets. Look at these beauties:
Bowl Season just got sweeter 😎@PopTartsBowl #StingEm 🐝 pic.twitter.com/LLyZCWkIhb
— Georgia Tech Football (@GeorgiaTechFB) December 19, 2025cooked somethin up for the @PopTartsBowl 😮💨 pic.twitter.com/f1PvFGLV8m
— BYU FOOTBALL (@BYUfootball) December 19, 2025Pop-Tarts Bowl trophy
The trophy is the hidden gem of this bowl game. It features an actual, working toaster that can warm up Pop-Tarts.
Enjoy this video of Georgia Tech head coach Brent Key and BYU's Kalani Sitake—two burly, masculine head coaches—discussing toasters and pastries:
"𝑻𝒉𝒊𝒔 𝒊𝒔 𝒂 𝒈𝒓𝒆𝒂𝒕 𝒕𝒓𝒐𝒑𝒉𝒚"
Georgia Tech head coach Brent Key and BYU head coach Kalani Sitake toasted a pair of @PopTartsUS together, using the @PopTartsBowl trophy.
It's real and it's perfect. The People's National Championship. pic.twitter.com/3aIMamf1Ep
Pop-Tarts Bowl history
As we mentioned, Pop-Tarts sponsoring this bowl game has only been the case since 2023. But in fact, this game has been in existence since 1990. It was initially played outside the city of Miami before moving to Orlando, where it's been played since 2001. Here's a look at some of the past sponsors of the game.
- Florida Tourism (2001)
- Mazda (2002-03)
- Champs Sports (2004-11)
- Russell Athletic (2012-16)
- Camping World (2017-19)
- Cheez-It (2020-22)
2023's game featured Kansas State defeating NC State 28-19 in the inaugural Pop-Tarts Bowl. In 2024, Rocco Becht and Iowa State defeated Miami 42-41.
This year's matchup should be a great one. BYU finished the season 11-2, and Georgia Tech went 9-3. Saturday's game will kick off at 3:30 p.m. ET. BYU is listed as a slight 4-point favorite.
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