Pokemon trends during Olympics for hockey intermission sponsorship by big ownership trio

Hockey fans have gotten a fascinating piece of information during the Olympics: The intermission reports on NBC and Peacock have been sponsored by Pokemon.

Yes, the famed trading card and video game series featuring the likes of Pikachu and Charmander and so many more pocket monsters.

It's not something that anyone would picture aligning with hockey, but here it is. On Sunday, it was specifically the sponsor of the first period intermission between the U.S. and Germany.

There are ice-type Pokemon, so maybe you can make that connection, although that's clearly not why the brand would choose to sponsor the intermission report for Olympic hockey.

It's all about business, but it brings a fun reminder of a throwback game for so many people watching the action.

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Who owns Pokemon?

Pokemon is owned by three companies: Nintendo, Game Freak and Creatures Inc.

They combined to create The Pokemon Company, which manages the brand.

They don't have any obvious connections to hockey.

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Where are the Pokemon?

That's the one thing hockey fans want. They want Pokemon on the intermission report.

Where are the Pokémon in the Pokémon intermission report????

That's a fair point.

Let's get Pikachu on the ice.

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