.jpg)
5 hours ago
1
Article content
LONDON, Oct. 30, 2025 (GLOBE NEWSWIRE) — Pixalate, the leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2025 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports for the Amazon Fire TV, Roku, Apple TV, LG Smart TV, and Samsung Smart TV CTV apps.
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
The series of reports provides a detailed analysis of the global status of non-standard and malformed CTV Bundle IDs in the open programmatic advertising supply chain as of Q3 2025. A “malformed” Bundle ID refers to an app identifier used in the ad bid that is either uncorrelated or unmapped to any known app, according to Pixalate’s Bundle ID mapping technology. These “malformed” Bundle IDs can disrupt ad targeting and campaign measurement while paving the way for ad fraud.
Article content
Article content
Article content
Key Findings:
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
Roku: 18% of measured Bundle IDs were malformed, unidentified, and/or fraudulent (786 out of 4,252)
Article content
- 59% of Bundle IDs across Roku traffic used actual App Store IDs, which is the recommended method for app identification according to the IAB Tech Lab
Article content
Amazon Fire TV: 31% of measured Bundle IDs were malformed, unidentified, and/or fraudulent (1,010 out of 3,252)
Article content
- 58% of Bundle IDs across Amazon Fire TV traffic used actual App Store IDs, which is the recommended method for app identification according to the IAB Tech Lab
Article content
Apple TV: 61% of measured Bundle IDs were malformed, unidentified, and/or fraudulent (1,107 out of 1,817)
Article content
- 31% of Bundle IDs across Apple TV traffic used actual App Store IDs, which is the recommended method for app identification according to the IAB Tech Lab
Article content
Samsung Smart TV: 60% of measured Bundle IDs were malformed, unidentified, and/or fraudulent (1,110 out of 1,858)
Article content
- 23% of Bundle IDs across Samsung Smart TV traffic used actual App Store IDs, which is the recommended method for app identification according to the IAB Tech Lab
Article content
LG Smart TV: 86% of measured Bundle IDs were malformed, unidentified, and/or fraudulent (1,585 out of 1,856)
Article content
Article content
- 9% of Bundle IDs across LG TV traffic used actual App Store IDs, which is the recommended method for app identification according to the IAB Tech Lab
Article content
Top Malformed, Unidentified &/or Fraudulent Bundle IDs (Q3 2025)
(by impression volume), as determined by Pixalate
Article content
Roku Bundle IDs
Article content
| Rank (By Impression SOV) | Malformed/Unidentified Bundle ID |
| 1 | eyeq |
| 2 | paramountstreaming |
| 3 | onefox |
| 4 | peacock_ax |
| 5 | scripps |
| 6 | wbd_fast |
| 7 | 4932 |
| 8 | news |
| 9 | 711074 |
| 10 | app.ott.ctv |
Article content
LG Smart TV Bundle IDs
Article content
| Rank (By Impression SOV) | Malformed/Unidentified Bundle ID |
| 1 | eyeq |
| 2 | paramountstreaming |
| 3 | vizio.watchfree |
| 4 | com.foxsports.chromecast |
| 5 | onefox |
| 6 | peacock_ax |
| 7 | 4932 |
| 8 | com.yupptv.operatv |
| 9 | com.espn.plus |
| 10 | com.synapsetv.ukfreeview.greatromance |
Article content
Samsung Smart TV Bundle IDs
Article content
| Rank (By Impression SOV) | Malformed/Unidentified Bundle ID |
| 1 | eyeq |
| 2 | paramountstreaming |
| 3 | lg_streaming |
| 4 | onefox |
| 5 | peacock_ax |
| 6 | b0066tuxu6 |
| 7 | vizio.watchfree |
| 8 | scripps |
| 9 | news |
| 10 | com.mobilityware.crownsolitaire |
Article content
Apple TV Bundle IDs
Article content
| Rank (By Impression SOV) | Malformed/Unidentified Bundle ID |
| 1 | peacock_ax |
| 2 | eyeq |
| 3 | paramountstreaming |
| 4 | scripps |
| 5 | lg_streaming |
| 6 | onefox |
| 7 | vizio.watchfree |
| 8 | 711074 |
| 9 | news |
| 10 | 20006184 |
English (US)