PATTISON Outdoor US embarks on an historic partnership with Tampa International Airport

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With one central landside terminal and four airside terminals (plus a fifth coming in 2029), TPA passengers move through the airport with ease. Tampa Airport’s unique hub-and-spoke terminal design is widely praised for efficiency – resulting in a pleasant and welcoming travel experience. The centralized design funnels travelers through predictable high-traffic areas, maximizing advertising visibility. With impactful static formats as well as large LED video walls and digital signage in key areas such as the main terminal and baggage claim, reaching a diverse, high-value audience of business travelers, tourists and international visitors has never been easier.

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Through this strategic partnership, PATTISON will bring an innovative, creative, and thoughtful advertising program to Tampa International Airport – advancing the art and science of OOH to deliver dynamic, visually compelling installations that drive revenue while enhancing the passenger experience. With a proven track record of operational excellence, and an ongoing commitment to performance, maintenance and optimization of every media asset, brands will be able to connect to key audiences at moments that matter.

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“PATTISON will be an important partner in our advertising strategy, design and aesthetics, and we’re excited to begin working together on what we know will be an impactful program for TPA,” Tampa International Airport Vice President of Concessions & Commercial Parking Laurie Noyes said.

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Innovation will be a cornerstone for this partnership, as PATTISON’s sales team will be equipped with a revolutionary and proprietary campaign planning tool – PULSE Airport, which provides advertisers with unprecedented traveler data and insights. Customizable 3D virtual tours also help businesses and brands envision their campaign at terminal level through PATTISON’s digital twins.

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PATTISON’s award winning in-house creative team will also provide turnkey creative solutions to both local businesses and global brands to deliver impactful campaigns, and stunning art pieces that include 3D forced perspective ads, dynamic ads, and interactive executions.

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This new partnership marks an important first for both organizations and signals a new chapter for Tampa International Airport, positioning America’s Favorite Airport for continued excellence and growth.

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About PATTISON Outdoor

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PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services.

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With roots dating back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, office, and street-level formats. PATTISON is headquartered in Mississauga, Ontario, with over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.

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About Tampa International Airport

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Tampa International Airport is a major economic driver for the Tampa Bay region and is the gateway to the west coast of Florida. TPA is consistently ranked among the world’s most beloved airports, serving approximately 25 million annual passengers with routes to more than 100 nonstop destinations. The Airport has received top awards at the state, national and international level, including being ranked the #1 Large Airport in North America by J.D. Power in 2022 and 2023, as well as the #1 Large Airport in USA Today’s 10Best Readers’ Choice Awards in 2024 and 2025.