PATTISON Outdoor Announces Recipients of 2025 Elevating Voices Media Grant

2024 Elevating Voices Media Grant campaigns GNW

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2024 Elevating Voices Media Grant campaigns

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MISSISSAUGA, Ontario, May 05, 2025 (GLOBE NEWSWIRE) — For the third consecutive year, PATTISON Outdoor Advertising is continuing to honor its commitment to Diversity, Equity and Inclusion with their Elevating Voices Media Grant, awarding up to $1MILLION in Out-of-Home media space to non-profit and charitable organizations throughout Canada. This year saw a record number of applicants, fueled by grassroots outreach and social media postings, and attracted a wide spectrum of causes and underserved groups. These applications were thoughtfully reviewed by the dedicated subcommittee of PATTISON’s Diversity, Equity and Inclusion Committee and selected based on the given criteria.

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PATTISON is pleased to announce that nine organizations from across Canada were chosen to receive a portion of the $1Million media grant value.

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The Elevating Voices program launched in 2022 with the intention to provide a platform to organizations dedicated to servicing and supporting ethno-cultural groups, the 2SLGBTQI+ community, women’s equality, those with disabilities, and any other group focused on and for projects that promote Diversity, Equity and Inclusion.

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Three national partners and six regional partners encompass PATTISON’s largest group of recipients to date.

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NATIONAL PARTNERS:

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1.   Black North Initiative (BNI)

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The BlackNorth Initiative (BNI) is on a mission to close the gaps created by systemic anti-Black racism for Black Canadians—a Canada where systemic anti-Black racism does not exist. Since their founding in 2020, they have made significant strides in transforming corporate Canada, empowering Black entrepreneurs, supporting youth education, and creating pathways to home ownership for Black families. BNI’s initiatives directly impact Black professionals, entrepreneurs, students, and families by providing the tools, resources, and connections necessary for long-term success. Their work also engages corporate Canada, ensuring that organizations take tangible steps to create diverse, inclusive, and equitable workplaces.
https://blacknorth.ca/

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2.   Blk Women In Excellence Society (BWIE)

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Canadian Blk Women in Excellence Society, an award winning non-for-profit where empowerment knows no bounds. Their mission is to empower and support both Black women and Black Female Youth through a dynamic, multifaceted approach. By fostering economic growth, creating equitable opportunities, and amplifying voices, they have built a comprehensive ecosystem of resources, mentorship, and community engagement to bridge gaps, drive positive change, and construct a more inclusive entrepreneurial landscape.
https://www.bwiecanada.com/

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3.   Canadians for Leading Edge Alzheimer Research (CLEAR)

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Canadians for Leading Edge Alzheimer Research (CLEAR Foundation) is a national non-profit organization dedicated to funding world-class dementia research in Canada. Their mission is singular yet powerful: to accelerate scientific discoveries that will lead to better prevention, treatment, and ultimately, a cure for Alzheimer’s disease and related dementias. Their target audience includes anyone impacted by dementia in Canada, from individuals living with the disease to caregivers, families, and healthcare professionals seeking better treatments and solutions. Their campaigns not only amplify our commitment to funding world-class research but also highlight the critical issue of dementia in an aging population—a demographic often underrepresented in mainstream media.
https://clearalzheimers.ca/