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On December 18, Pop Core reported on X that Compose Coffee confirmed BTS' Taehyung as its brand ambassador after pushback from franchise owners. The decision came directly from store operators nationwide who reportedly pushed hard for his appointment.
Out of the reported 6 billion KRW advertising contract, franchisees collectively covered 2 billion KRW. Their financial backing played a key role in finalizing the deal. The company ultimately moved forward with the K-pop idol after the demand.
Fans are commenting on V's demand, with one X user saying,
"Yes he is on demand 😏 Most demanded kpop idol❤️🔥🔥"Yes he is on demand 😏Most demanded kpop idol❤️🔥🔥
Netizens continue to hail Taehyung’s "impact," saying that it is "untouchable" and should be studied.
6 billion won is insane. i mean, the kim taehyung impact is untouchable. every brand that works with him gets instant global attention. that kind of relevance is truly next level.
His style, talent, charisma, beauty, charm, and magnetic personality make him a favorite of all brands; they know the power and impact that Kim Taehyung generates.V FOR COMPOSE COFFEECOMPOSE COFFEE MODEL V #TaehyungxComposeCoffee
His impact is unmatched. That should be studied...fr.🔥
Notably, the Winter Bear singer currently serves as a brand ambassador for eight other brands as well. Reports that the 29-year-old received approximately $4 million for the Compose Coffee deal further piqued the interest of netizens. Many are speculating about the scale of compensation he may have received from his other brand partnerships.
Wow that's just over $4 million. And he has 9 deals....and they want us to believe that his net worth is just 40 million.
OMG that's USD 4,066,831.60! I wonder what the other brands paid him?
If this is how much a local brand paid him, imagine how much he earned from global brands like Celine, Cartier etc. He literally an ambassador for 9 brands. Kim Taehyung brand value is insane🔥
BTS Taehyung’s Compose Coffee collaboration gains momentum post-discharge
Compose Coffee confirmed BTS' Taehyung as its advertising representative on December 20, 2023. The reveal came shortly before he began military duty. Following the artist's military discharge in June 2025, the brand increased its promotional pace. In August, Compose Coffee unveiled three new drinks under the VCOMPOSED series.
BTS' Taehyung for Compose Coffee (Image via X/@Compose_Coffee)The same day marked the launch of the second collaboration titled V Composed, with nationwide sales beginning on August 12. Campaign activity expanded later that week. Two short promotional videos were released online on August 14. A larger advertising rollout followed on August 18. Store promotions rolled out alongside media releases.
Posters and banners soon followed, with large billboards appearing across multiple regions in South Korea. The partnership resurfaced again this month. On December 12, 2025, the brand shared a 15-second teaser on Instagram. The caption confirmed a release date of December 16.
The strawberry-themed visuals immediately caught attention. Fans connected them to V's well-known fondness for the fruit. Subtle nods to vinyl records and music video aesthetics sparked further conversation. Anticipation grew even more after his December 8 Weverse live. In it, he teased something on the horizon.
Recently, Taehyung shared a year-end message with Compose Coffee, warmly greeting customers. He encouraged spending a cozy moment at Compose with a warm drink and loved ones. The BTS star concluded by saying he would be waiting for everyone at Compose Coffee.
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Edited by Shreya Jha
English (US)