Mister Car Wash Directs Frontline Engagement to New Heights with Staffbase, Achieving 93% Active User Adoption Across 550+ Locations

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The mobile-first “Mister Connect” app bridges the communication gap for over 7,000 deskless and office employees, driving operational excellence and scaling company culture.

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NEW YORK, June 25, 2026 (GLOBE NEWSWIRE) — Mister Car Wash, one of the largest car wash companies in the United States, has successfully transformed its frontline employee experience by partnering with Staffbase, a leading provider of employee communication platforms. Through the launch of its branded app, Mister Connect, the company has established a single source of truth for its 7,000+ employees across more than 550 locations in 23 states.

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Before introducing Mister Connect, Mister Car Wash relied on an office-bound SharePoint site accessible only to management. For the roughly 5,000 hourly, frontline team members without corporate email accounts, information access was fragmented and critical updates were often shared verbally. The people closest to the customer had the least direct access to the information they needed to do their jobs.

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“Before Mister Connect, we had a SharePoint site available to managers and above. It was very limited—it was essentially a document repository,” said Rosie Cayetano, Senior Manager of Communications at Mister Car Wash. “We have thousands of employees that are not managers, that are not in offices, and before Mister Connect, we really were limited in how we were able to communicate with them.”

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By launching Mister Connect on the Staffbase platform, Mister Car Wash introduced a mobile-first solution engineered specifically for the fast-paced nature of field operations. The strategy prioritized regional and general managers, giving them ownership of localized channels, while offering executive leadership a direct line to engage openly with the workforce.

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“Reaching a 93% active adoption across a highly distributed, deskless workforce is a real achievement and a level of frontline reach we’re proud to help our customers deliver,” said Dave Maffei, GM, Global Markets at Staffbase. “By giving the Mister Car Wash team a single source of truth, direct access to the tools and information they need, and a clear line to leadership, we’ve helped turn day-to-day communication into operational efficiency. We’re excited to keep partnering with them as they continue to innovate and bring next-generation, AI-driven communication to their teams.”

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Key Operational and Strategic Impacts Include:

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