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McDonald’s Canada is promising to keep its value meals priced at $5 for the whole year in hopes of retaining and attracting cash-strapped customers.
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The fast food giant on Tuesday said the move underscores its “dedication to delivering reliable value at a time when Canadians are navigating rising costs.”
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It said that with local franchisees, the company is leveraging its Canadian supply chain to keep prices low on certain meals, “despite inflation and rising costs.”
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The $5 value meals will have the same existing items and portion sizes (for example, a junior sandwich or wrap with a small fries and small drink), while coffee will remain at $1 for the smallest size. The price lock requires no minimum purchases or limited-time offers and includes some breakfast meals.
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The chain reintroduced its $1 small coffee in July 2024, “despite rising coffee costs,” it said.
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This is the first time in over a decade that McDonald’s Canada has publicly committed to a price lock of this kind, the company said, adding that the offering is “unmatched in the Canadian market today.”
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It cited an Angus Reid survey that said the cost of living was the top concern for three in five Canadians in 2026.
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McDonald’s Canada has 1,500 restaurants from coast to coast, with the first one opening back in 1967.
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English (US)