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Investment establishes Malar as strategic partner as the clinically-dosed wellness brand prepares its next phase of growth and global expansion.
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TORONTO — Malar Group, the investment firm founded and led by Sayan Navaratnam, today announced it has closed the Friends & Family round of Attaboy Labs, Inc., the wellness brand behind the clinically-dosed daily supplement Every Damn Day. The investment combines capital with a long-term strategic partnership focused on scaling Attaboy into a global consumer brand.
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Founded by Nick Lawhon, Attaboy Labs has built a differentiated position in a crowded wellness category by leading with formulation rather than marketing. Every Damn Day combines creatine, electrolytes, and cognitive-support ingredients — all at clinical doses, with no proprietary blends and no caffeine — into a single daily serving. The product is third-party tested and fully transparent in its labeling.
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The investment establishes Malar as a strategic partner in Attaboy’s next phase — supporting product development, international expansion, and broader ecosystem access across Malar’s portfolio and partner network. For Malar, the investment extends a pattern of backing founder-led brands building category-defining positions.
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“The Malar Group isn’t just closing our Friends & Family round — they’re joining us as a strategic partner as we build Attaboy into a global supplement brand,” said Nick Lawhon, Founder and CEO of Attaboy Labs, Inc. “Their commitment reflects shared conviction that clinically-dosed, transparent wellness products deserve a much bigger stage. We’re funded, we’re focused, and we’re ready to scale.”
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“Most of what we see in the wellness space is marketing in search of a product. Attaboy is the opposite,” said Sayan Navaratnam, Founder and CEO of Malar Group. “Clinically-dosed formulations, full ingredient transparency, and a loyal base of customers who actually use the product every day — that’s a real business. Nick has built something with genuine conviction behind it, and our job is to help him take it global, starting here at home in Canada.”
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Attaboy will use the investment to expand its product roadmap, accelerate customer acquisition, and prepare for Canadian market entry, with broader international expansion to follow.
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About Attaboy Labs
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Attaboy Labs is a wellness brand built on clinically-dosed, transparent formulations. Its flagship product, Every Damn Day, is a once-daily supplement designed to support energy, focus, strength, recovery, and hydration without caffeine or proprietary blends. Attaboy’s products are third-party tested and made in Utah with globally sourced, high-quality ingredients. The brand serves a rapidly growing base of customers across North America. Learn more at attaboylabs.com.
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About Malar Group
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Malar Group is an investment firm founded and led by Sayan Navaratnam. The firm invests in technology-driven companies and high-conviction consumer brands across industries, with an emphasis on long-term strategic partnership, operator access, and global scaling support. Learn more at malargroup.com.
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Contacts
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Media
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Attaboy Labs, Inc.
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Nick Lawhon, Founder & CEO
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Malar Group
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Umar Qureshi, Media Relations
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English (US)