57 minutes ago
2
Hall has a new challenge for creators, this time with a cash prize.
Ashton Hall, the morning-routine creator with more than 39 million followers, teamed up with creator platform Link.me on Thursday to launch the #ALLIN Challenge — a 21-day dare to tell the real story of what you risked to chase your dream. On the table:
$26,000 in cash across the challenge, including two $10,000 top prizes, plus a mystery box stuffed with an iPhone 17 Pro, a MacBook, AirPods and a DJI camera.
Rather than asking for choreography, Hall is inviting creators to share their origin stories.
Quit a job? Got laughed out of a room? Posted into the void for two years before anyone hit follow? That’s the content Hall wants — and for the next three weeks, creators will be posting it daily, tagged #ALLIN, across at least two platforms at a time.
“Nobody gets here by playing it safe. I went all in on myself before anyone was watching, and that is the story I want to hear from creators,” Hall said in the announcement.
It’s a shrewd flip of the influencer playbook. Celebrity challenges often attract a brief burst of attention. This one is built like Hall’s own routine: show up every day, keep the streak alive, and the benefits may build over time. Daily prizes keep the pot boiling — a $1,000 award for the best Link.me profile, a $5,000 winner drawn live on stream September 3, ten one-year Pro subscriptions, a creator gear pack, and even a one-on-one coaching call with Hall himself.
The engine under the hood is Post to All, Link.me’s one-click tool that blasts a single video across TikTok, Instagram, YouTube, X, LinkedIn, and Threads at once. According to the company — now home to more than three million creator profiles — users can save an average of 30 hours a month and see higher view counts.
“We built Post to All because we needed it ourselves and it didn’t exist,” said Net Kohen, Link.me’s founder and CEO. “Ten years ago, we were the ones posting the same video five times to five apps and hoping one of them hit. Creators shouldn’t have to choose between making the work and distributing it.”
Hall, a former college football player who turned pre-dawn discipline into a global media brand, gets something out of this too — three weeks of creators sharing personal stories connected to Hall’s campaign. The approach appears deliberate.
Getting in costs nothing. Download Link.me, post your #ALLIN story tagging @linkme, @ashtonhall and three creators you’re calling out, and keep it going through September 16. Subscribers can also enter the judged contest, where Hall personally picks the winner of the
$10,000 grand prize and the mystery box.
Full details, prizes, and official rules are at link.me/allin. Submissions are now open.
This contest is not sponsored, endorsed, administered by, or associated with the publisher. All prizes, rules, and details are determined by the organizer and are subject to change. Please refer to the organizer’s official website for the most current information.
English (US)