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The singer's merchandise includes t-shirts, hoodies and crewneck sweaters.
Laufey at the Pre-Grammy Gala on January 31, 2026 in Los Angeles, California. Gilbert Flores/Billboard
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Artist merchandise can be a little cheesy at times, featuring obvious references to said musician’s music with over-the-top graphics, but not Laufey.
The Icelandic singer just dropped new merch on Amazon and the pieces are anything but cheesy. From hoodies to crewnecks and vintage-inspired tees, these pieces are influenced by Laufey‘s love of retro with kitschy and girly graphics that refer to the singer’s beloved tracks, including “Carousel,” “Tough Luck” and “Lover Girl” all from the singer’s 2025 album A Matter of Time.
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Awards aside, the singer’s merch is a reflection of her work without being too on the nose. The colorways are unique, with hints of butter yellow, cranberry red and sage green. Each piece is thoughtfully crafted and meant to look lived-in and oversized like you just picked it up at your favorite vintage store. Pricing ranges from $24.99 to $49.99, while you’ll find sizing for both men and women ranging from XS to 3XL, depending on the piece. These pieces are extremely wearable and stylish, made to be worn for a quick run for some matcha or a day spent lounging at home, listening to Laufey on blast.
If you’re looking to buy Laufey’s merch but don’t know where to start, below we’ve included our favorite pieces from her Amazon collection that you can shop now.
Shop Laufey’s Merch Collection Below
Laufey Carousel Comfort Colors Adult Heavyweight T-Shirt
This is a butter yellow tee from Laufey’s Amazon merch line. The front features a carousel graphic that makes reference to the singer’s track “Carousel.”
Laufey Black Cat Sweatshirt
Comfy and cozy, this is a white crewneck featuring a black cat graphic on the front with Laufey’s name in cursive. The cat on the crewneck is art from the singer’s single “Tough Luck.”
Laufey Orbit T-Shirt
This is a standard white graphic tee with retro-inspired Laufey graphics on the front. The tee is slightly oversized for a lived-in effect.
Laufey Lauver Girl Sweatshirt
This piece is an all-black cozy number with white graphics on the front that read “Lauver Girl.” The crewneck’s graphics refer to Laufey’s track “Lover Girl.”
Laufey Lauver Girl T-Shirt
This merch item comes in three colorways, including cranberry red, our personal favorite. The tee’s graphics refer to Laufey’s track “Lover Girl.”
Laufey Real Dads Listen To Laufey Pullover Hoodie
This hoodie features a kitchy graphic on the front reading “Real Dads Listen to Laufey.” The pullover comes in three colorways, including a unique sage green.
If you didn’t know, Laufey got her start on TikTok, promoting songs like “Valentine” and “From The Start” on the platform, bringing momentum to her career. The star’s body of work falls under jazz-pop and bossa nova genres, bringing audiences a refreshing reprieve from traditional pop fare. Laufey has enjoyed major success because of her unique sound, growing her career beyond TikTok.
The 26-year-old “From The Start” singer recently won a Grammy at the 2026 award show for Best Traditional Pop Vocal Album for her album A Matter of Time. This marks the singer’s second Grammy in the same category, which she first won in 2024 for her album Bewitched.
The singer hasn’t charted on Billboard’s Hot 100, but with the way her career seems to be progressing, that’s likely about to change. The singer recently embarked on her A Matter of Time Tour in support of her 2025 album of the same name. The tour began on Sept. 18 in Fort Worth, Texas and ended in Boston on Oct. 27. 2025.
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