Krown Produce and Lance Stroll Unveil Special Edition Helmet for the Canadian Grand Prix

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From the fields to Formula One, Krown’s Canadian-grown produce takes centre stage at home race

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SASKATOON, Saskatchewan, May 21, 2026 (GLOBE NEWSWIRE) — Krown Produce announced today an exciting enhancement to its partnership with Lance Stroll, featuring a special edition helmet design for the Aston Martin Aramco Formula One™ Team driver at his hometown race in Montreal.

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This collaboration celebrates Canadian pride, passion and performance on the sport’s biggest stage. As Montreal native Lance Stroll competes in front of home crowds, the custom design also reflects a shared journey from local roots to global recognition.

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“The Canadian Grand Prix is one of the most important races of the year for me, so it’s great to mark it with a helmet that represents home,” said Lance Stroll, Aston Martin Aramco Formula One™ Team driver. “I’m proud to work with a Canadian company like Krown Produce and showcase Canadian quality and ambition on a global stage.”

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Krown is widely recognized across Canada for its high-quality produce and outstanding service. As a long-standing leader in imports and distribution for both retail and wholesale markets, the company delivers fresh, top-grade produce to households across the country. Krown also champions the idea that fresh, nutritious food, like sport, plays a vital role in maintaining a balanced lifestyle. The company actively supports athletes and sports initiatives that promote health, well-being, and strong community ties.

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About the Krown Produce x Lance Stroll – Special Edition Helmet

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A Design Rooted in Success and Heritage
Inspired by the traditional wreath awarded to ancient Greek Olympic Champions, the helmet design features a bold British Columbia Cherries motif – symbolizing the Aston Martin Aramco Formula One™ Team’s pursuit of success and Krown’s commitment to exceptional Canadian produce.

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Flowing through the design are stylized Aston Martin wings with cherry tree branches, inspired by the wings of the Roman god, Mercury.

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The colour palette brings the story together, blending red and white to reflect Canada’s national identity, with green as a tribute to the team.

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Celebrating Canadian Excellence on the Global Stage
At its core, the helmet highlights Krown Produce’s commitment to showcasing Canadian-grown produce on an international platform, celebrating the quality and freshness of its products as well as Krown’s reputation for innovation, excellence, and speed.

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With Lance Stroll competing on home soil this weekend at the Canadian Grand Prix, this collaboration is especially meaningful. As a proud Canadian athlete (and Krown Produce Ambassador), it is a natural opportunity for Krown to be part of the story — bringing together sport, culture, and homegrown excellence on one of the world’s biggest stages.

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“This is more than a helmet — it’s Canadian pride and performance in motion,” said L. David Dubé, C.M., President & CEO of Concorde Group Corp. and Krown Produce. “From our fields to Formula One, we’re showcasing the quality of our Canadian-grown produce for the world to see – in a bold and unforgettable way. We’re proud to be part of this moment and to champion Canadian success at the highest level of sport.”