Kendall Jenner has a new sports partnership, and it's not what you think it is

Kendall Jenner has a new sports partnership, and it's not what you think it is.

The entrepreneur's award-winning brand, 818 Tequila, has partnered with NASCAR driver Toni Breidinger for an epic, first-of-its-kind campaign. Breidinger is currently the most-followed driver in NASCAR (over five million+ fans online), and holds the record for the most top-ten finishes by a female driver. And with this partnership, Breidinger also just became the first woman in the sport to partner with a tequila brand.

Throughout the 2025 NASCAR Craftsman Truck Series, fans will see 818 Tequila featured on Toni Breidinger’s car and racing gear. The partnership kicks off with a full 818 takeover at the Nashville Speedway race on May 30, where the brand will serve as Toni’s primary sponsor and host an exclusive VIP experience and after-party. 818 will remain an associate sponsor for the rest of the season.

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"As a tequila lover, 818 Tequila has always been my favorite, so partnering with them for the 2025 season is a dream come true," said Breidinger in a statement. "I am proud to team up with a brand that is unapologetically itself and continues to uplift women."

"Toni is a force both on the track and on social media," added Jenner, Founder of 818 Tequila. "We are so excited to partner with her for our first national sports partnership."

You can expect more exciting collaborations between the two in the future.

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