Jason Kelce pokes fun at Travis’ designer duds while announcing big change to his Underdog brand

Travis Kelce isn’t the only fashionista in the family.

Brother Jason Kelce announced on Thursday that he’s revamping his under-the-radar apparel brand, Underdog, to include a collection of sweatshirts and T-shirts made entirely in the United States.

And while sharing the news in a New York Times interview, the former Philadelphia Eagles player made it clear his domestically-produced clothes won’t have the flash of his sibling’s.

“I don’t want to offend anybody, I never understood the reason that somebody would want to wear Gucci, or some of these high-end brands,” the ESPN host — who is notorious for his love of flip-flops — said, in a thinly-veiled reference to Travis.

“It’s never appealed to me,” he added. “I would much rather wear something that symbolized a blue-collar worker as opposed to a suit.”

Produced in collaboration with San Francisco-based American Giant, the items will be made from cotton grown in North Carolina; the garments will then be finished in California.

Travis has his own clothing line called Tru Kolors, and is known for his experimental ensembles and love of brands like Louis Vuitton, Amiri and, yes, Gucci.

Though Kylie Kelce admitted on her “Not Gonna Lie” podcast that she and Jason are “not very stylish” (and added that they “leave that to the other sibling in his family”), the retired football star actually launched Underdog in 2022.

The entire line was initially dedicated to the Eagles, with merch featuring the team’s logo and name. Since his retirement, however, the dad of four has revamped the designs.

So what can fans who want to dress like the burly ex-NFLer expect from the latest all-American drop? Comfort and heft, of course. The brand’s website proudly proclaims the wares are “made to be worn in, not worn out” and boast “durable quality proven over time.”

“On the inside of a sweatshirt, I don’t like when it feels fuzzy,” Jason told the Times of the design process, adding that he prefers a “heavier-duty” feel “that you can wear working or lounging around on the couch.”

So far, the brand’s first drop includes flat-bill caps ($45), pocket T-shirts ($45) and a crewneck sweatshirt ($79) all rendered in the familiar hunter green, cream and black shades associated with his former team.

A German shepherd serves as the brand’s motif — and keeps the link to the Eagles going strong.

As fans of the team know, the Eagles called themselves underdogs — and even embraced the label by wearing dog masks — ahead of their 2018 Super Bowl win over the New England Patriots.

The team had a chance to celebrate once again when the Eagles trounced Travis Kelce and his Kansas City Chiefs in the 2025 Super Bowl.

Perhaps we’ll see Travis sporting an Underdog hat in the near future.