Justin Bieber designs mini bathrobe and matching beanie for son Jack Blues

Justin Bieber is now designing for the next generation.

The singer, who recently announced his forthcoming fashion brand SKYLRK, showed off an adorable mini bathrobe and matching beanie for nine-month-old son, Jack Blues, whom he shares with wife Hailey Bieber.

“Baby @skylrk robe for my baby Jack,” he captioned a photo of the teeny-tiny look.

“You’re joking 😭” fashion critic Kim Russell commented on the post. Another added, “for my Baby jack” 🥺🥹 he really is a FATHER 😭😭”

A third said, “THATS SO ADORABLE OH MY BIEBER”

It’s unclear if this itty-bitty robe will be a part of the SKYLRK collection or if it was made exclusively for baby Jack Blues.

Bieber began hinting at his new label in early April, sharing photos of colorful sweatshirts, beanies and phone cases. However, it seems the brand has been in the works for years, as he wore white sneakers with “SKYLRK” on the bottom in December 2023.

Over the past two months, he’s unveiled other upcoming products, like sunglasses, sneakers and slippers.

Though the “Baby” singer hasn’t dropped any major deets about SKYLRK’s release date, the brand’s Instagram page is already at 470K followers and counting.

The brand will be a family affair as Hailey revealed she’s responsible for the design of a leather bomber jacket, which she teased on social media and called her “favorite jacket of all time.”

Before SKYLRK, Bieber co-founded a similar line called Drew House in 2019 with his former stylist Ryan Good.

Last month, the new dad announced on his Instagram Story that he parted ways with the label.

“I Justin Bieber am no longer involved in this brand,” he wrote over a screenshot of Drew House’s Instagram account. 

“Drew House doesn’t represent me or my family or life,” Bieber added. “If your rocking with me the human Justin Bieber don’t waste ur money on Drew House.”