Jena Sims visits Krispy Kreme HQ in tie-dye tee for sweet behind-the-scenes tour

Jena Sims just checked off a major bucket list item — and she did it in full color.

The model and entrepreneur, in Charlotte as her husband Brooks Koepka gears up for PGA Championship week, paid a visit to Krispy Kreme Headquarters. She documented the sugar filled adventure on TikTok on Monday, May 12, calling the the adventure “truly everything I dreamed it would be.”

Sims showed up ready for the occasion, sporting a bright tie-dye Krispy Kreme tee and wide leg jeans with hot wheel-sized race cars fixed to the sides. She took pictures with her son, flashed her custom guest badge (“Jena Koepka”), and even stepped inside an old time Krispy Kreme delivery truck — though the kid wasn’t quite as enthusiastic.

She got to taste a rare “empty shell” doughnut (a version that never hits stores) and toured the conveyor lines before heading into the brand’s top-secret innovation lab. “We got to go in to the room where the collabs are created and tested (couldn’t take pics) but saw next year’s drops,” she wrote.

The Koepkas live in Jupiter, Florida, but made the trip to rainy Charlotte ahead of the tournament from May 15-18 at Quail Hollow. Sims made one thing clear: PGA week or not, she wasn’t missing her chance. “Rain or shine I’m showing up.”

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