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DUBLIN, March 30, 2026 (GLOBE NEWSWIRE) — Jameson Irish Whiskey is proud to announce a partnership with global music icon J Balvin, marking the beginning of a new creative collaboration rooted in music, connection and culture.
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Widely recognised as one of the most influential artists of his generation, Balvin has built a global identity that extends beyond the music world, shaping conversations around art and culture through a creative language that transcends borders. Jameson has always championed shared moments and community spirit, and Balvin’s ability to bring people together through music underlines the smooth synergy of the partnership.
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Balvin and fellow Colombian artist Ryan Castro raise a glass of Jameson in their new track Pal Agua—a moment that marks the beginning of an exciting new chapter for the brand. It builds on Jameson’s long-standing commitment to bringing communities together through music and cross-cultural initiatives around the world.
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Florian Sallaberry, Brand Comms, Content & Partnerships Director at Jameson, says: “J Balvin is an artist who moves effortlessly across cultures and disciplines, that’s something we deeply connect with at Jameson. He brings a strong sense of community to everything he does, which makes this partnership feel incredibly natural and exciting for us.”
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This announcement marks the beginning of a broader global partnership, at a moment when Jameson is expanding its creative footprint, connecting with global audiences through shared passions and genuine moments of connection across music, fashion, and football culture.
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Follow Jameson social channels @jamesonwhiskey to stay tuned for further updates.
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For all media queries, please contact [email protected].
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About Jameson
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Jameson is the world’s bestselling Irish whiskey, a top 3 international whiskey brand and a top 10 international spirits brand*.
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Anchored by the spirit of togetherness and community, Jameson celebrates the attributes that have propelled the brand from its inception – always welcoming and forever smooth. Sound like you? You Must be a Jameson, too.
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Every bottle of Jameson is triple distilled and crafted for smoothness at the Midleton Distillery in County Cork, Ireland – the Most Awarded International Distillery at the 2025 San Francisco World Spirits Competition.
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@jamesonwhiskey
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*Source: IWSR 2024 Report
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English (US)