Is South Asian skincare the next big thing? This brand has us thinking yes!

As a South Asian woman, I’m very picky about the skincare I use. Many brands consider themselves Ayurvedic or “South Asian,” but very few actually are. Love Indus is one of them.

Built by Surbhee Grover, who immersed herself in Indian beauty rituals, Love Indus is the definition of East meets West. These skincare products redefine South Asian beauty products, delving into rituals beyond the “Ayurvedic” stereotypes.

Right now, the brand is offering an exclusive 20% off with promo code SPRING20 added at checkout.

Check out some of our favorites below and add Love Indus to your cart yourself.

Amrutini Luminosity Dewdrops Serum

Love Indus

This brightening serum is made with ashwagandha, niacinamide and a high-concentration Hyaluronic acid, all of which are designed to give your skin a supple, radiant look. It’s super hydrating too, which makes this a great year-round product.

Amrutini Precious Potion

Love Indus

This protein-rich lotion is made by following the tradition of Shata Dhauta Ghrita. This translates to ghee (clarified butter) that’s washed 100 times in copper vessels, creating a light, fluffy cream that regenerates firmness and reduces the appearance of fine lines.

Velvet:08 Broadway Bright Detox Mask

Love Indus

All you need is eight minutes with this mask on to detox your skin. It’s an exfoliating mask, and it’s built to reduce sebum in your pores and polish your skin, according to the brand. If you’re constantly working in a fast-paced city, your skin is exposed to pollutants and more, causing congestion. I know my skin is guilty of this, so a detox mask like this one can be a life-changer to release clogged pores.

Love Indus also has a wide variety of Indo-Western products and a bunch of the brand’s bundles are also currently on sale. Make sure to stack the coupon code SPRING20 at checkout to get an even bigger exclusive discount when you shop.

As a South Asian American, I can safely say this brand has my stamp of approval.

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