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The group behind Shop Circle launches Circeus as its holding company brand, backed by a new equity investment from the EBRD. Shop Circle continues as the group’s retail and commerce software division. The investment will accelerate the deployment of AI across the portfolio and fund the continued acquisition of the software businesses that power the everyday economy.
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LONDON, June 29, 2026 (GLOBE NEWSWIRE) — Circeus, the AI-native holding company for mission-critical software, today announced its launch alongside an equity investment from the European Bank for Reconstruction and Development (EBRD), with participation from other investors.
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The launch introduces Circeus as the group’s holding company brand, reflecting the broader B2B software portfolio the group now operates with AI embedded throughout. The investment will help scale the group’s central AI engineering capability and support continued acquisitions.
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The AI-native holding company
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Circeus has completed 18 acquisitions over the last four years and serves more than 200,000 businesses worldwide. The group is scaling profitably and is adding more revenue this year than in the previous two years combined, with further acquisitions expected to complete over the coming months.
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From strategy to results
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Over the past three years, AI has moved from experimentation to scaled deployment across the portfolio. Today, this is visible in performance:
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- Double-digit share of net new bookings driven by AI-enabled features
- Up to ~80% customer experience automation in several products
- 100%+ improvements in developer productivity through AI-assisted workflows
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These outcomes are consistent across multiple businesses, demonstrating a repeatable model that improves product performance, operational efficiency and post-acquisition EBITDA, rather than isolated successes.
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A compounding model, with AI as the operating system
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Circeus grows through a repeatable model: selectively acquiring software businesses and connecting them to a central AI capability, with agents and skills built once and deployed across the portfolio. Post-acquisition, Circeus embeds AI into products, automates operations, and reuses infrastructure, data, and insights across the group.
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Each improvement compounds, creating a structural advantage difficult for standalone software businesses to replicate. AI is not a layer added on top of each product; it is the operating system of the group, moving software from systems of record to systems of action, and turning tasks into outcomes.
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A permanent home for founders
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Founders who sell to Circeus get a permanent home for their business: brands, teams, and customer relationships are preserved, while the group brings AI engineering, growth expertise, and centralised back-office support.
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What they said
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“As AI evolves software from passive tools into systems that act and execute, the addressable market for technology is expanding several-fold. We are building the platform to capture this shift. We were not running a fundraising process, as we are profitable and well capitalised, but we chose to make space for EBRD given their institutional standing and to lean further into a market that presents several attractive opportunities,” said Luca Cartechini, Founder and CEO of Circeus.
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