Article content
(Bloomberg) — Big3, the 3-on-3 basketball league founded by Ice Cube and Jeff Kwatinetz, has entered into an agreement with a special purpose acquisition company to take the organization public.
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
The deal with Graf Global Corp. values the league at $290 million pre-money, with 100% of the existing equity expected to convert to common stock of the combined company at closing. The deal is expected to close in the fourth quarter.
Article content
Article content
In an interview, Ice Cube, the professional name of O’Shea Jackson, said having the league be publicly traded would give fans a new way to benefit from its success.
Article content
Article content
As it stands now, “you can’t participate in the upside of the team besides winning,” he said. “And we need the fans for the league to be successful, so it’s a match made in heaven.”
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
Kwatinetz said the move “opens the pool of people who can have exposure to our league.”
Article content
Investors include John P. Angelos, whose family used to own the Baltimore Orioles; Peter Briger, executive chairman of Fortress Investment Group and minority owner of the San Francisco 49ers; Drew McKnight, Co-Chief Executive Officer of Fortress; and Ken Howery, co-founder of PayPal and Founders Fund.
Article content
Big3 has eight teams, with the league owning the franchises in Boston, Chicago, Dallas and the DMV. The remaining four — in Los Angeles, Miami, Detroit and Houston — are owned by independent investors. NBA legend Clyde Drexler serves as the organization’s commissioner.
Article content
The Houston franchise sold in 2024 for $10 million to Eric Mullins, who now runs private equity firm Lime Rock Resources, and Milton Carroll, the former chairman of CenterPoint Energy Inc.
Article content
The league’s ninth season begins on June 20 at the Intuit Dome, home of the Los Angeles Clippers.
Article content
Sign up for Bloomberg’s Business of Sports newsletter for the context you need on the collision of power, money and sports, from the latest deals to the newest stakeholders. Delivered weekly.
Article content

1 hour ago
3
English (US)