How to Buy Diamonds Without Getting Ripped Off

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March 17, 2026 | 5:17pm

Diamond shopping is where taste, budget and anxiety collide. Allow us to simplify. NY Post Senior Commerce Director Barret Wertz goes inside the Brilliant Earth NYC showroom to reveal the three diamond essentials that elevate any style. Discover how to shop like a pro, from the “safest” daily luxury of diamond studs to the one detail that makes a tennis bracelet truly “worth it.” Plus: how to design a personal, custom ring for under $1,000 (without spending months of rent).

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