How this app simplifies investing and stock analysis

Sterling Stock Picker simplifies investing. Photo by StackCommerce

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This article was created by StackCommerce. Postmedia may earn an affiliate commission from purchases made through our links on this page.

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Global markets have had a turbulent start to 2025 with inflation concerns, interest rate adjustments and shifting economic policies causing ripples across industries. For investors, whether seasoned professionals or those just beginning their financial journey, these fluctuations have made it increasingly challenging to make informed decisions.

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At the same time, artificial intelligence is rapidly transforming how we do everything, including how investors analyze stocks and build portfolios. A survey by the CFA Institute found that 85 per cent of employers see a need for industry-wide standards and ethical guidelines for AI/GenAI, with 82 per cent stating the lack of such standards hinders faster adoption.

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As more investors look to technology for data-driven insights, platforms like Sterling Stock Picker are emerging as valuable resources in navigating unpredictable markets.

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What is Sterling Stock Picker?

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Sterling Stock Picker (SSP) is an award-winning stock analysis platform designed to make investing more accessible and strategic. Instead of relying solely on market trends or gut instinct, SSP helps users discover stocks aligned with their personal values, risk tolerance, and financial goals.

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The platform’s AI-driven North Star technology evaluates stocks and categorizes them with clear “buy, sell, hold, or avoid” recommendations, which can go a long way in simplifying the decision-making process.

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One of SSP’s standout features is Finley, an AI-powered financial coach. Built on OpenAI technology—the same company behind ChatGPT—Finley acts as an investor’s personal assistant, analyzing market trends, providing risk assessments, and offering real-time financial insights. By leveraging AI, users can identify high-growth opportunities, optimize their portfolios, and reduce the guesswork that often accompanies stock picking.

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The last few years have demonstrated how quickly financial conditions can shift. From the pandemic-induced stock market swings to the tech sector’s recent resurgence, investors have seen firsthand how difficult it is to predict where markets will go next. Tools like Sterling Stock Picker offer a structured, data-driven approach to investing, which allows users to focus on long-term growth rather than short-term speculation.

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Given the platform’s AI-powered capabilities and user-friendly approach, this could be an opportunity to upgrade the way you invest without committing to ongoing subscription costs.

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For investors looking to refine their strategies, a lifetime subscription to SSP is currently available for $76 with code STOCKS20.

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Prices subject to change.

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