How Canada’s nuclear race is a lot like the cola wars

1 hour ago 3

Watch: The victor of this race could shape Canada's nuclear industry for decades to come

Published Sep 01, 2026

< 1 minute read

This photograph shows a cooling tower of the Civaux nuclear power plant, south-western France, on June 24, 2026In the latest marketing matchup, AtkinsRéalis is promoting homegrown CANDU reactors, while Cameco and Brookfield are behind Westinghouse’s AP1000. Photo by Philippe LOPEZ/AFP via Getty Images

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Canada’s nuclear revival has sparked a marketing battle between two major suppliers. And there are some parallels to an epic dustup in a different industry from a generation ago: the cola wars between Coca-Cola and Pepsi. In the latest marketing matchup, AtkinsRéalis is promoting homegrown CANDU reactors, while Cameco and Brookfield are behind Westinghouse’s AP1000. Watch to find out more about the fight for dominance in Canada’s nuclear industry.

Financial Post

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