Back to School, Back to the Pool: British Swim School Encourages Families to “Jump On In” and Continue Swim Lessons Year-Round

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From September 8 – 30, 2026, This National Sweepstakes Gives Canadian Families a Chance to Win a Year of Swim Lessons and Swim Gear

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TORONTO, Sept. 01, 2026 (GLOBE NEWSWIRE) — As families gear up for back-to-school season and settle into their fall routines, British Swim School, North America’s leading learn-to-swim provider, is giving families a reason to jump back into the pool. With 45 years of experience in swim instruction and water safety education, British Swim School has announced its Jump On In Sweepstakes, running from September 8 to 30, 2026, giving Canadian families a chance to win one year of free swim lessons.

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The national Sweepstakes will see two winners selected, including one adult aged 18 and over and one child under 18. Each winner will receive a year of swim lessons along with a British Swim School swim gear package.

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The Jump On In Sweepstakes builds on British Swim School’s broader Back to Pool focus, encouraging families to continue swimming and developing their skills even after summer comes to an end. Swim lessons are more than a summer activity, they can help build water safety skills, confidence and comfort in the water. As families settle into their fall schedules, the initiative offers an added reason to keep swim lessons on the calendar.

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“Back-to-school season is a time when families are getting back into routines and filling their calendars with activities,” said Ashley Gundlach, President of British Swim School. “We want to encourage swimmers of all ages to make swim lessons part of that routine and continue building skills and confidence in the water. The Jump On In Sweepstakes aims to get families back in the pool this fall.”

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British Swim School’s curriculum is rooted in a survival-first philosophy, prioritizing water competency and essential life-saving skills that can make a meaningful difference in emergency situations. Programs are designed to support a wide range of swimmers, including beginners, adults learning to swim later in life and individuals with special abilities. Guided by its “Every Age. Every Stage.” philosophy, British Swim School reinforces that water competency is not just a childhood milestone, but a lifelong necessity. Programs range from infant water acclimation to advanced stroke refinement, allowing swimmers of all ages and abilities to build their skills progressively and confidently.

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Lessons are offered year-round in warm, indoor pools, creating a consistent and welcoming environment for swimmers and their families. With highly trained instructors and small class sizes, swimmers receive personalized attention throughout their lessons. The flexible, ongoing enrollment model allows families to start at any time and progress at a pace that works for them.

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Jump On In Sweepstakes Entry Details

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The Jump On In Sweepstakes is open to all ages, with one entry permitted per family. Families can enter from September 8 through September 30, 2026.

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To enter and learn more about the sweepstakes, visit.

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About British Swim School     

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British Swim School is North America’s most established swim school franchise, with more than 45 years of experience delivering expert-led swim education. Guided by the belief that everyone deserves the opportunity to be safer and more confident in and around the water — at every age and every stage — British Swim School offers swim lessons for babies, children, young adults, adults, and those with special abilities. 

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The British Swim School program is built on a survival-first approach, focusing on water competency and essential life-saving skills before progressing to stroke development and long-term confidence. This proven methodology gives families peace of mind while equipping swimmers with skills that support lifelong safety. 

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As a purpose-driven franchise, British Swim School also provides entrepreneurs the opportunity to build a meaningful business rooted in safety, community impact, and a proven, scalable operating model. 

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Part of the Buzz Franchise Brands family, British Swim School operates more than 550 locations across the United States and Canada. For more information, visit www.britishswimschool.com.

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