"HISTORY MAKER"- Fans proud as BTS' Taehyung becomes YUNTH's new ambassador, marking Japan's first exclusive skincare brand contract

On October 29, 2025, Ai Robotics’ skincare label YUNTH announces Japan's first exclusive contract with BTS' Taehyung. It’s V’s first advertising appearance in the country since he left the military. It’s also his first solo skincare deal in Japan. The campaign launches with a new visual: a hand-in-hand photograph of the K-pop idol featuring YUNTH's Raw VC Whitening Serum.

“A New Story of Beauty Woven by V and Yunth. Yunth welcomes V as the new brand ambassador. The air he exudes is beautiful without any adornment. That transparency is such that it seems as if the skin itself is emitting light. It is a symbol of the “beauty that shines from within” which Yunth has cherished," Yunth stated on Instagram (translated via Google).

The Japanese skincare label added,

"Skin and heart, be yourself. The time for everyone to love themselves, Yunth will continue to deliver a skincare experience that loves oneself. My own beauty blossoms. I won’t give up on my one of a kind skin in the world. Make daily skincare a time that’s true to myself, fun, and happy. ‘I love the me right now the most’ Someday, to meet my all time best skin.”

The serum contains raw vitamin C and is billed by the brand as its “representative of 30 seconds.” The image went live on YUNTH's website as well as on its official social media handles. The brand confirmed the photo will anchor upcoming advertisements and brand activity. The company did not give exact rollout dates. However, the launch would follow a sequential release across its platforms. Fans are reacting with excitement as V makes history by being the first to secure this type of ambassador deal.

Many have noted YUNTH’s selection of Taehyung as its new brand ambassador.

Several others also remarked on the Love Me Again singer's visuals.

---

BTS' Taehyung also teased as TIRTIR’s new global ambassador

BTS' Taehyung x TIRTIR (Image via Instagram/@tirtir_global)

On October 28, TIRTIR dropped an Instagram teaser that appeared to name Kim Taehyung as its global ambassador. The image showed a shadowed figure clutching the brand’s red cushion compact. Fans noticed the lip mole and noted that TIRTIR’s official accounts began following him. The post reads,

“Bolder. More confident. Ever radiant. A New Light on TIRTIR #Comingsoon.”

TIRTIR has not formally confirmed the tie-up, but the clues have already driven speculation worldwide. This would be the 29-year-old's first official beauty ambassadorship. TIRTIR is best known for its Mask Fit Red Cushion (a hydrating, transfer-resistant foundation that helped the label go viral) and for being the first Korean beauty house to launch a 40-shade foundation range.

---

Besides YUNTH, Kim Taehyung currently serves as the face of several major brands like Coca-Cola Korea, SimInvest, CELINE, Compose Coffee, Snow Peak, and Cartier.

Edited by Shreya Jha