“Hard to believe she’s not worth close to a billion”: Industry insider lifts the lid on Caitlin Clark’s true value amid massive salary gap 

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From the moment she stepped foot in the WNBA, Caitlin Clark has had a massive impact on the league from an economic standpoint. As she continues to emerge into a superstar, one insider made a shocking statement about just how valuable she is.

Coming off a dominant career in college, Clark brought a massive following with her to the WNBA. This brought a large number of new eyes to a league that was already in the midst of a strong period. Clark becoming a mainstream star in sports has yielded big dividends for the league, as fans tune in at extremely high rates to catch her in action.

While speaking anonymously to "The Athletic," one industry insider gave their thoughts on Caitlin Clark's value to the WNBA. They stated that the Indiana Fever guard could be worth close to a billion dollars.

“It’s hard to believe she’s not worth close to a billion to the league,” said one industry source.

Remarks like this only reignite the debate when it comes to WNBA players and their salaries. Though she has brought in a massive amount of revenue for the league, it is not reflected in her contract. This season, Clark is set to make $78,066 from the Fever. Her salary steadily increases over the next two years, but she won't break $100,000 annually on her rookie deal.


Caitlin Clark makes history again following All-Star voting results

When it comes to the outreach Caitlin Clark has, look no further than WNBA All-Star fan voting. For the second straight season, the Indiana Fever star has made history.

As a rookie, Clark received a record-setting 700,735 votes to land her first All-Star nod. Despite battling injury to start this season, fans still poured in to support the rising star. Clark will not only be an All-Star this time around but has been named captain of her respective team. On top of this, she set another new record with nearly 1.3 million fan votes.

Aside from Caitlin Clark, Napheesa Collier was a fellow top vote-getter and will captain the other All-Star team. The Minnesota Lynx star wasn't too far behind Clark, finishing with 1.1 million fan votes.

In less than two years, Clark has become arguably the most notable name in the WNBA. As she continues to grow within the mainstream, it should only help uplift the league as a whole. However, her drastic impact on and off the court will certainly make things interesting when it comes time to work out a new contract.

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About the author

Kevin McCormick

Kevin McCormick is a basketball writer at Sportskeeda with over four years of experience in journalism and a bachelor's degree in Sports Management Marketing from Holy Family University.

Kevin has worked with various notable outlets throughout his career, including 97.3 ESPN, ClutchPoints, Heavy Sports, and Sports Illustrated/FanNation, before joining Sportskeeda in March 2022.

Specializing in NBA and WNBA coverage, Kevin's passion for basketball stems from his hometown team, the Philadelphia 76ers. Among his favorite players are Kevin Durant, Chet Holmgren, and Steph Curry, while his all-time favorites include Magic Johnson and Larry Bird.

Kevin holds Coach K in high regard for the large input he's had on the game helping mold players across multiple generations. Kevin believes the iconic rivalry between Larry Bird and Magic Johnson helped elevate the league to its current status.

Through his writing, Kevin provides in-depth analysis and insights into player and coach quotes. He prioritizes sourcing information from credible and reliable outlets.

Kevin enjoys reading, aiming to finish at least one book per month, and he is a big fan of music.

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