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Fueled by a 198% surge in Q4 device sales revenue and a 200% increase in shipments, Hapbee’s revitalized marketing strategy, expanded retail footprint, luxury spa partnerships, and high-profile Board additions have set the stage for accelerated growth heading into 2025.
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VANCOUVER, British Columbia, June 24, 2025 (GLOBE NEWSWIRE) — Hapbee Technologies Inc. (TSXV: HAPB | OTCQB: HAPBF), (“Hapbee” or the “Company”), the digital wellness technology company pioneering the science of bio-streaming, is pleased to announce the financial and operational results for the fiscal year ending December 31, 2024.
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In 2024, Hapbee executed a bold strategic reset anchored by two private placement rounds, a revitalized ambassador program, and three new additions to its Board of Directors which propelled a record surge in Q4 device shipments and revenues, marking a pivotal inflection point in the Company’s commercial trajectory.
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Device Sales & Revenue: Q4 marked a breakout period, with device sales revenue soaring 198% and unit shipments doubling quarter-over-quarter fueled by elevated customer engagement, improved product education, and growing brand visibility.
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– Ambassador-Led Marketing: A targeted ambassador engagement strategy and high-impact digital campaigns funded by private placements in Q2 and Q3 amplified Hapbee’s brand presence and ignited consumer demand across digital and social channels.
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– Retail Expansion: Hapbee products are now available in 380+ Target stores nationwide and online at Target.com, reinforcing broad consumer access and strengthening the retail distribution network.
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– Luxury Wellness Partnership: The launch of a collaboration with Jumeirah Group integrated Hapbee’s products into premier spa wellness programs, with plans underway to expand into additional Jumeirah properties globally.
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– Enhanced Sleep Solutions: Introduction of a new, entry-level Smart Sleep Membership at a more accessible price point ($10/month or $99/yr) aligned with the recently launched Smart Sleep Pad broadens the Company’s sleep-wellness offering for sleep-focused consumers.
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– Platform & Product Investments: Capital and resources were allocated to develop a next-generation mobile app and redesign the website, designed to deliver seamless user experiences, personalized features, and new subscription revenue channels in 2025.
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– Board Strengthening: Hapbee welcomed NBA All-Star Jaylen Brown, Chief Commercial Officer Rizwan Shah, and global business leader Abdulla Al Zain to its Board of Directors, enhancing the Company’s strategic guidance in product innovation and international expansion.
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“Our team executed a strategic reset in Q2 to improve product experience, brand awareness, and retail accessibility,” said Yona Shtern, CEO of Hapbee. “The Q4 results confirmed that these initiatives are yielding strong returns. We enter 2025 with significant momentum, and we look forward to the upcoming launch of our reimagined mobile app and enriched customer journey.”
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