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Following a 198% sales surge in Q4, Hapbee added 191% revenue growth in Q1 2025 while reducing operating expenses by 62%
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VANCOUVER, British Columbia, June 25, 2025 (GLOBE NEWSWIRE) — Hapbee Technologies Inc. (TSXV: HAPB | OTCQB: HAPBF), (“Hapbee” or the “Company”), the digital wellness technology company pioneering the science of bio-streaming, announces this clarification of its earlier press release dated June 24, 2025. This clarification is being issued at the request of the Canadian Investment Regulatory Organization (CIRO).
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Building on the momentum of Q4 2024, Hapbee entered 2025 with continued growth in sales – delivering meaningful growth in sales, notable reductions in operating expenses, and strategic improvements across its product and platform ecosystem. The Company’s Q1 performance results underscore Hapbee’s disciplined focus on operational excellence, improved efficiencies and user-centric product innovation.
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Q1 2025 Highlights
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- Device Sales Growth: Unit sales more than tripled year-over-year in Q1 (from 338 to 1,404) and nearly 50% over Q4 2024 (from 941 to 1,404). This followed a 198% increase in device sales Q4 2024 over Q3 2024 reflecting strong consumer demand and effective activation strategies across digital and retail channels.
- Operational Restructuring: A company-wide cost optimization program resulted in a meaningful reduction in operating expenses of 62% as compared to Q4 2024 (from $1.6M to $584K) with savings realized through lower overhead, consulting fees, and streamlined administration, while preserving capital for high-impact R&D and commercial rollout of our next-gen wearable lineup – including the upcoming consumer launch of the Immersive Mattress Topper and Neckband V2 later in 2025.
- Platform Modernization: Hapbee’s redesigned mobile app and website launched in the first half of Q2, introducing a more intuitive user experience, enhanced personalization, and improved subscription management – all key levers for recurring revenue growth.
- Ambassador Program Update: Human performance expert Gary Brecka engaged the wellness community, complementing existing brand advocates such as Jaylen Brown, Jason Kidd and others in expanding Hapbee’s presence in science-backed wellness.
- Revised Messaging Integrated Across All Platforms: Hapbee revised its marketing messaging to focus on seven of the most predominant wellness challenges facing consumers – sleep, focus, stress, anxiety, energy, body aches/strains and dependency on caffeine, smoking and vaping – creating a needs-driven yet multi-solution wellness platform across Hapbee’s website, Hapbee App and social campaigns.
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Strategic Continuity from 2024
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Hapbee’s Q1 performance builds on the 2024 results, which included:
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- Device sales revenue increased 198% quarter-over-quarter from ($125K to $375K) driven by stronger customer engagement and education.
- Ambassador-led campaigns powered a surge in brand awareness and digital demand, funded by earlier private placements.
- Retail footprint expanded to over 380 Target locations and Target.com, boosting national consumer access.
- Jumeirah Group partnership launched, integrating Hapbee into luxury spa programs with global expansion underway.
- Affordable Smart Sleep Membership introduced at $10/month or $99/year, widening accessibility for sleep-focused users.
- Platform upgrades underway, including a next-gen mobile app and redesigned website to drive user retention and subscription growth.
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These initiatives allowed for continuation of the Company’s current momentum and reinforce the Hapbee mission to make wellness accessible, personalized, and effective for everyone.
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“2025 is off to a strong start,” said Riz Shah, Chief Commercial Officer of Hapbee. “We are proud to have achieved a combination of accelerating revenue and disciplined cost control, signaling a scalable growth model.”
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