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Hailey Bieber Subtly Shuts Down Justin Bieber Coachella Critics
Hailey Bieber is not done, hallelujah.
Nearly one year after the Rhode founder sold her skincare and beauty company to e.l.f. Beauty, she revealed where she plans to take her empire next.
“I’m an entrepreneur at the end of the day,” Hailey told TIME in an interview published April 30. “I want to expand in business and I want to be able to do more things—but I’m definitely not in a rush.”
Indeed, while Hailey teased plans to diversify her business portfolio eventually, she’s still focused on Rhode—noting they plan to expand operations to all European countries in “early fall,” and have hopes to continue that expansion into South America. (Specifically Brazil, in honor of her mom Kennya Baldwin’s home country.)
Trust, she’s riding for Rhode.
“You hear a lot of stories that founders—they sell their business and get pushed out,” she explained, “Or they leave or they just get a payday and decide to move on.”
But considering the dedication Hailey—mom to son Jack, 20 months, with husband Justin Bieber—has had to her brand, it’s not surprising she’s in it for the long haul.
After all, the 29-year-old built Rhode into a thriving business all before her son celebrated his first birthday.
“I felt really stretched in a lot of ways,” Hailey admitted of the year leading up to Rhode’s May 2025 sale. “There’s a lot of change happening all at once. It really showed me as a woman, as a businesswoman, as an entrepreneur, as a mom, as a wife, as a friend—really what my capacity was.”
Karwai Tang/WireImage
While there are a lot of options going forward, the 29-year-old emphasized that she is beyond proud of what she’s accomplished already—and she’s looking forward to whatever is next.
“I say to my friends all the time: couldn't pay me to go back to being 20 for a day,” she added. “There's nothing there for me. Can’t wait to turn 30 and continue to see what’s in store.”
For a look at Hailey through the years, keep reading…
Udo Salters / Contributor / GETTY IMAGES
First Monday in May
Why, yes, Hailey Bieber did look super fine in a Saint Laurent mini dress blazer at the 2025 Met Gala.
River Callaway / Contributor / GETTY IMAGES
Model Behavior
Turning up to support the L.A. store opening for Gigi Hadid's cashmere brand Guest in Residence in December 2024, the model slipped into archival Tom Ford for Yves Saint Laurent.
WWD / Contributor / GETTY IMAGES
All Business
Five months before welcoming son Jack Blues Bieber with husband Justin Bieber, Hailey suited up to conceal her growing baby bump at a March 2024 toast to Oppenheimer in L.A.
Amy Sussman/Getty Images
Elegantly Chic
The Rhode founder wowed at the 2023 Vanity Fair Oscars after-party with this chic YSL gown.
Photo by Rachpoot/Bauer-Griffin/GC Images
Dominatrix Diva
During a late-night outing in 2023, the model mastered the art of being dressed to kill with this femme fatale LBD.
Taylor Hill/Getty Images
Breafast at Tiffany's
To celebrate the re-opening of Tiffany & Co.'s iconic New York City location in 2023, Hailey channeled a modern-day Audrey Hepburn with her sleek little black dress.
Frazer Harrison/Getty Images
Vision in White
Before quiet luxury became trendy in 2023, Hailey was ahead of the curve in this sophisticated white ensemble.
Gotham/Getty Images
White Hot
Hailey stole the spotlight at the 2022 Met Gala with her cream-colored silk satin slip dress, larger-than-life feathery shawl and sheer black pantyhose.
Karwai Tang/Getty Images
Lady in Lace
For the 2020 Vanity Fair Oscars party, the model made sure all eyes were on her as she sizzled in this risqué lace dress.
John Salangsang/Shutterstock
She Means Business
Hailey took the plunge with this blazer dress at a 2020 Golden Globes after-party.
John Salangsang/WWD/Shutterstock
Nautical and Nice
A treasure that isn't buried! Hailey confidently posed on the beach in this low-cut, striped mini dress for the 2019 Saint Laurent Fashion Show.
Chelsea Lauren/WWD/Shutterstock
Denim on Denim
The model looked casually glamorous for Coachella in 2019.
Matt Baron/Shutterstock
Party in the Back
Her head wasn't the only one turning when she walked up the steps at the 2019 Met Gala in this gown designed and personalized by Alexander Wang.
Jackson Lee/GC Images
Street Chic
The blonde bombshell suited up for Zadig + Voltaire's 2019 NYFW show.
Pierre Suu/GC Images
Posh Spice
The model rocked an all-pink pant suit while heading to the 2018 Carolina Herrera show in New York City.
James Devaney/GC Images
LBD
The Drop the Mic host showed off her stunning legs in this LBD, while leaving a New York City restaurant in 2018.
Dave Kotinsky/Getty Images for Levis
Business Chic
Hailey rocked the smokey eye shadow look in 2018 as she struck a pose at the Levi's Time Square Opening in New York City.
James Devaney/GC Images
Casual Outting
The model kept it casual for a 2018 stroll through New York City.
Antony Jones/Getty Images
Pink Parade
Hailey had us all blushing when she wore this sleek embellished pompom style dress complete with her innovative pink hair in 2018.
Theo Wargo/Getty Images
Showstopper
The Met Gala regular went with Tommy Hilfiger's heavenly design in 2018. .
Pascal Le Segretain/amfAR2017/WireImage
An Elie Saab Vision
Velvet, tulle and sexy accent belts? Cannes do. She embraced all the trends while at the French film festival in 2017.
Timur Emek/Getty Images
Playful Plaids
The model made a case for mixing plaids while in Paris in 2016.
Pierre Suu/GC Images
Coordinated Neutrals
An emerald houndstooth overcoat, over-the-knee boots and green mirrored glasses for a 2016 Paris outing? Check, check and check.
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