Apple is preparing what appear to be giant iPhone Duo displays outside its Fifth Avenue store in New York ahead of the device's launch on Friday, October 23.
Photos from users on X show the structures on the plaza beside the glass cube. Their designs are hidden by wrapping and black covers, so it remains unclear exactly how Apple will present the device.
The outdoor installations accompany a substantial retail push inside the store. According to Bloomberg's Mark Gurman, Apple plans to allocate more than 150 iPhone Duo units to demonstrations and displays at Fifth Avenue. Typical non-flagship locations are expected to receive around 20 each.
Gurman also described new ways to demonstrate the foldable design, including a fixture that shows the device opening and closing. A separate MagSafe stand will hold an unfolded iPhone Duo beside two conventional iPhones for comparison.
Fifth Avenue's launch decorations have changed twice in just over a month. For September's iPhone 18 Pro release, Apple added color to the cube to reflect the new Burgundy and Glacier finishes.
The iPhone Duo goes on sale on Friday, October 23. Apple has confirmed limited walk-in availability in the United States and several other markets, warning that launch-day inventory is expected to sell out quickly. Stores in mainland China, France, Japan, and several other markets will require customers to reserve a pickup time through Apple's online store.
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