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TORONTO — Artificial intelligence is here to stay, at least in the world of sport tech, according to one industry expert.
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The Future of Sports Lab announced the selection of 10 innovative startups for its incubator program on Thursday. Cheri Bradish, an associate professor at Toronto Metropolitan University who is the founder and managing director of the school’s sport tech accelerator, said more applications to the program involved AI than any other round of pitches in its 10-year history.
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“It’s ubiquitous in the sense that it’s everywhere, and we are now determining how we can best utilize it in a tech sense, and other kind of layers, throughout business units, throughout the sport tech industry,” said Bradish in a phone interview on Thursday. “I think it’s going to be an art and a science because there’s so much human element that’s relied upon in sport, both on the business and performance side.
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“But I think to make better predictions on some of the recovery technologies we’re looking at, it’s obviously playing the lead role.”
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Three of the 10 startups who have partnered with the Future of Sport Lab have AI as part of their business plan.
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Calgary’s HooperIQ is the first AI-powered basketball IQ training platform, helping athletes master decision-making through personalized quizzes, film analysis and automated game breakdowns.
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Elev8 & Perform of Markham, Ont., is wearable technology that boosts cardiovascular health, accelerates recovery, and enhances performance using quantum nano biomaterials and AI-powered smart imaging and analytics.
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Lubu Technologies, based in Los Angeles, is developing AI-powered smart insoles that transform any shoe into a gait lab, helping athletes prevent injuries, optimize performance, and refine technique.
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Bradish noted that this year’s class also includes startups led by people with a background in sports.
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“Each cohort is a special class that defines itself in certain ways,” she said. “What we have in this group, which we’re excited about, is a number of high-performance athletes.
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“We have leaned into embracing a culture of supporting athlete entrepreneurs. That is something that we are excited about, and I think it also definitely brings some really unique skills and competencies and assets to the group.”
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Toronto’s CoachThem, a digital coaching platform created by former NHL players Mike Weaver and Robb Tallas, streamlines practice planning with intuitive tools that drive player development and coaching efficiency.
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Iron Lady Golf, also from Toronto, was founded by PGA professional Lindsay Knowlton. It seeks to create an empowering community for women with over 30,000 participants reached through inclusive, confidence-building golf experiences.
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