Front Row Motorsports lands major sponsorship deal despite uncertain charter future

Front Row Motorsports is currently fighting a legal battle against NASCAR over antitrust claims regarding the sport’s existing charter system. The final trial has been scheduled for December 1. However, that hasn’t stopped the Mooresville, North Carolina-based outfit from landing lucrative yearlong deals.

Most recently, Front Row Motorsports struck a deal with MillerTech, which includes serving as Noah Gragson’s primary sponsor at the Dover Motor Speedway for the NASCAR All-Star Race, Pocono Raceway, and New Hampshire Motor Speedway. MillerTech’s plans for 2027 are yet to be announced.

“Noah and Front Row Motorsports represent the kind of commitment and character we stand on at MillerTech,” Lester Miller, CEO, MillerTech, said in a statement. “Staying with them for a multi-year program was an easy decision. We are grateful for the relationship, proud of what we accomplished together, and ready to keep growing this partnership in a big way.”

After running three races with MillerTech in 2025, Gragson was happy that he would get the opportunity to drive the No. 4 MillerTech Chevy again next season. In a recent team release, the NASCAR Cup Series standout said,

“It means a lot to have MillerTech return to Front Row and the No. 4 team. Lester and the entire MillerTech family’s continued support shows they believe in the direction we’re heading, and I’m excited for what we’ve got lined up for the 2026 season.”

Gragson wrapped up his 2025 season with one top five and three top-10s. However, with MillerTech, the highest he could finish this year was P23 at Pocono. MillerTech’s first race of its 2026 campaign is scheduled for May 17, at Dover Motor Speedway.

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Noah Gragson’s Front Row Motorsports teammate signs a two-year contract with Aaron’s

Ahead of the 2026 NASCAR Cup Series season, Noah Gragson’s Front Row Motorsports teammate Zane Smith signed a two-year deal with Aaron’s Rent-to-Own. It’s a multi-year, multi-race contract that will run through 2026 and 2027.

Aaron’s backed Smith during the 2025 season as well. Next year, the #38 driver will run the special Aaron’s livery in a total of 11 races. His first event with Aaron’s is on February 22 at Atlanta Motor Speedway.

“We are thrilled to extend our partnership with Front Row Motorsports and Zane Smith, furthering our legacy in the NASCAR community,” said Cory Miller, CEO, The Aaron’s Company, “This collaboration not only strengthens our commitment to providing accessible rent-to-own solutions but also fuels our efforts to connect with fans across the country.”

For now, all eyes are on the iconic Bowman Gray Stadium for the Cook Out Clash. Scheduled for February 1, the exhibition-style event will mark the beginning of the 2026 season. Fans can watch the 200-lap feature on FOX starting at 8:30 pm ET or listen to live radio updates on MRN and SiriusXM NASCAR Radio.

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Edited by Tushhita Barua