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From Impressions to Revenue: Factors.ai and LinkedIn Bring Full-Funnel Visibility to B2B Marketers
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WILMINGTON, Del. — Factors.ai, a B2B demand generation platform, announced its integration with LinkedIn’s Company Intelligence API and is officially a LinkedIn Marketing Partner for B2B Attribution & Analytics.
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This new integration provides marketers with access to company-level LinkedIn insights, including organic and paid impressions, and engagement. Factors.ai then combines these company-level insights with other intent signals to create a unified view of the buyer journey, allowing marketers to measure the true impact of LinkedIn interactions and attribute influence on pipeline and revenue accurately.
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This unified view helps marketers identify which LinkedIn touchpoints drive website visits, meetings, opportunities, and revenue, while providing insight into the early research and view-through engagement that traditional last-click reports overlook.
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Marketers can build audiences based on both paid and organic LinkedIn engagement and sync them directly into Campaign Manager. Factors.ai’s customers get access to real-time updates, eliminating manual CSV uploads, and enabling intent-based targeting that aligns with active buyer behavior. Marketers can also set up intent-based alerts for their sales team, so they can act at the right time with fully automated, personalized outreach. Early results across LinkedIn customers show:
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- Up to 3.6x more companies reached
- 4x higher engagement
- 75% more MQLs influenced
- 96% more SQLs influenced
- 43% lower CPA.
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With this integration, LinkedIn surfaces the engagement signals that matter, while Factors.ai helps you act on those signals, enabling marketers to prove attribution, optimize spend, and accelerate sales outcomes.
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About Factors.ai
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Factors.ai is an AI-powered B2B demand generation platform that helps marketers find high-intent accounts, track buyer engagement across channels, run automated ad and outreach campaigns, and see exactly how LinkedIn and other channels impact pipeline and revenue.
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View source version on businesswire.com:
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Contacts
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Krishnan Sekar
Chief Revenue Officer
[email protected]
+91 88861 00082
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English (US)