Every Super Bowl LX party you need to know before Patriots vs. Seahawks kickoff

We’re just two weeks away from Super Bowl LX, and the countdown is already heating up. As New England Patriots and Seattle Seahawks fans prepare to converge on the Bay Area, the buildup will stretch well beyond kickoff, with a full week of major events set to take over San Francisco and the surrounding region, from charity breakfasts and culinary showcases to headline concerts and late night parties.

Below is a complete chronological look at the major events surrounding Super Bowl LX.

Tuesday, February 3

NFL Fan Zone and Super Bowl Experience with Pro Bowl Games

Moscone Center and surrounding areas

Super Bowl week officially begins with fan access events that include interactive exhibits, merchandise, player appearances and Lombardi Trophy photo opportunities. The schedule also features the Pro Bowl Games, giving fans an early look at NFL stars through skills competitions tied to the league’s all star showcase.

Thursday, February 5

Legends for Charity Dinner, Pat Summerall Award

San Francisco Marriott Marquis

One of Super Bowl week’s most prestigious events, the annual charity dinner benefits St. Jude Children’s Research Hospital and brings together broadcasters, NFL executives and former players to celebrate excellence in sports broadcasting.

Ditka’s Gridiron Greats, Cigars With the Stars

Merchant’s Exchange Building, San Francisco

A refined kickoff to Super Bowl festivities featuring premium cigars, cocktails and appearances from NFL legends in an intimate downtown setting.

The Playmakers Party

Barbarossa Lounge, San Francisco

A longtime Super Bowl Thursday staple, this nightlife event honors the 1994 San Francisco 49ers Super Bowl XXIX championship team while blending football history with late night energy.

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Friday, February 6

Bud Light presents Post Malone and buddies

Fort Mason Center, San Francisco

One of the most anticipated live music events of Super Bowl week, Bud Light brings Post Malone to the Bay Area for a headline performance expected to draw one of the largest crowds of the weekend.

EA Sports presents the Madden Bowl

Chase Center, San Francisco

One of Super Bowl week’s signature crossover events, Madden Bowl blends gaming, music and football culture inside one of the Bay Area’s premier venues. The 2026 edition includes a live performance from Luke Combs along with celebrity appearances, athlete guests and exclusive Madden NFL reveals.

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Shaq’s Fun House

Cow Palace, Daly City

Hosted by Shaquille O’Neal, this carnival style party mixes rides, games and festival energy with major musical performances. The lineup includes sets from Tiësto and T Pain, making it one of the loudest and most star driven nights of Super Bowl week.

Saturday, February 7, daytime

Super Bowl Breakfast

Marriott Marquis, San Francisco

A Super Bowl Saturday tradition honoring the Bart Starr Award for character and leadership. The breakfast draws Hall of Famers, current players, coaches and league leadership.

Leigh Steinberg Super Bowl Party

Storek, San Francisco

An invitation only gathering of NFL owners, executives, athletes and business leaders centered on leadership, health and philanthropy.

Taste of the NFL

The Hibernia, San Francisco

A signature culinary charity event pairing top chefs with NFL legends to support hunger relief initiatives nationwide.

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Saturday, February 7, night

Super Bowl LX Studio 60 concert featuring The Killers

Palace of Fine Arts, San Francisco

A luxury concert experience headlined by one of Super Bowl week’s marquee musical acts in one of the city’s most iconic venues.

Sports Illustrated The Party

Cow Palace, Daly City

One of the most recognizable names in Super Bowl nightlife, drawing athletes, celebrities and major musical performances, including Ludacris and The Chainsmokers.

Maxim Super Bowl Party

The Midway, San Francisco

A cornerstone of Super Bowl Saturday night, blending DJs, live performers and VIP hospitality into one of the weekend’s most in demand tickets. The lineup includes Hugel, Loud Luxury and Larry June.

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Sunday, February 8, game day

Guy Fieri’s Flavortown Tailgate

Near Levi’s Stadium

A massive pregame celebration featuring food, live music and celebrity appearances ahead of kickoff.

Super Bowl LX

Levi’s Stadium, Santa Clara

The culmination of the weeklong takeover and the reason the Bay Area becomes the center of the sports world.

From Pro Bowl Games and charity dinners to sold out concerts and late night parties, Super Bowl LX week offers a packed schedule from the opening event to kickoff. For Patriots and Seahawks fans arriving from across the country, the Bay Area will not just host the Super Bowl. It will live in it all week long.

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