Deion Sanders gets chippy with reporters as losses start to mount

Coach Prime on changes to the coaching staff.

“I might have already changed it and you don’t know…

I don’t blow the whistles and make major announcements. Some things take place that you might not be privy to.” pic.twitter.com/ipE4zRNKGE

Ironically, those words stick to a mantra Sanders himself made famous: “Look good, feel good, play good, get paid good.” For years, athletes from youth leagues to the NFL have repeated that phrase as gospel. But in 2025, it has become a test of Sanders’ own message.

Generation Z college athletes enter the sport with larger social-media platforms, NIL deals and global recognition before ever playing a college snap. Many coaches bristle at how quickly fame arrives, fearing it erodes the hunger that once defined the game. Sanders has tried to bridge both worlds, but as Colorado slides, that balancing act looks increasingly fragile.

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The Buffaloes’ coaching staff, loaded with NFL experience, hasn’t produced visible schematic growth since mid-2023. Coaches have come and gone, and internal clips circulating on Well Off Media recently showed offensive coordinator Pat Shurmur struggling to relay a play call, which is an image of disorganization that spread rapidly online.

Quarterback Kaidon Salter was pressed after the Utah loss and said he watched “over 10 hours of film,” yet saw pressures “nowhere to be found on tape.” That preparation gap is noticeable, but Colorado had two weeks to adjust during its bye but appeared unready for Utah’s defensive adjustments. 

The Buffs’ offensive line issues have persisted since Shedeur Sanders’ tenure, and remain unresolved. Colorado’s current offense lacks rhythm and imagination, reduced to short passes and desperate scrambles. Salter, a capable dual-threat, often looks uncertain behind an inconsistent front and receivers who struggle to separate.

For all his charisma, Sanders must now look inward. He is among the 10 highest-paid coaches in college football, and Colorado’s boosters expect results. The same cameras that once amplified the Buffs’ swagger now highlight their disarray.

If Colorado continues to unravel, fans may wonder whether the Coach Prime experiment can survive the growing pains of a new generation that knows how to market itself but not yet how to win.