Days after girlfriend Laila shared her love for skiing, Jannik Sinner becomes face of $11.5B-worth fashion brand Gucci's 1st winter sports collection

Jannik Sinner was recently unveiled as the face of Gucci's maiden winter sports collection, with the unveiling featuring the Italian fearlessly skiing down snowy slopes. The development comes merely days after Sinner's girlfriend, Laila Hasanovic, shared highlights from a recent skiing experience of her own.

On Tuesday, October 28, Hasanovic, a prominent Danish model and influencer expressed her excitement for this year's winter by sharing some cherished moments from a snowy outing filled with skiing adventures.

Two days later, on Thursday, October 30, her boyfriend Sinner, currently the second-ranked men's singles tennis player in the ATP Tour rankings, shared two posts on Instagram. One of them was a video of him skiing as he sported gear and apparel from Gucci Altitude, the Florence-based $11.5 billion-worth (as per Fashion United) luxury fashion house's first-ever winter sports collection. This particular post was captioned:

"On the slopes for Gucci Altitude, the House’s first winter sportswear collection. The performance-led selection features a blend of form and function, with unique designs crafted in partnership with HEAD. #GucciAltitude @gucci"

The other post featured four pictures of Jannik Sinner from a photoshoot for the same collection. This one had the following caption:

"Always ready for the next ascent with Gucci Altitude, the debut winter sportswear collection by Gucci that combines advanced performance and signature codes with specially designed technical wear. #GucciAltitude @gucci"

Sinner has been a skiing enthusiast since his childhood, particularly due to his upbringing in the Italian Alps. Before he made the decision to devote himself to pursuing a career in professional tennis, the Italian was making quite the name for himself in the country's skiing scene. Last year, he candidly spoke up about how skiing still remains an important part of his life, particularly in terms of mental recovery.

"Going to ski for me is always a relief" - Jannik Sinner in 2024

Jannik Sinner during a press conference at the 2025 Paris Masters (Source: Getty)

During a press conference at last year's Miami Open, Jannik Sinner talked openly about his approach to skiing these days. According to the Italian, it's more about engaging in the adventure sport as a recreational activity for mental rejuvenation rather than a competitive approach because of the inherent risks involved.

"Sometimes it's good for my mental part to don't stay on the tennis court, doing some different things. Going to ski for me is always a relief. Images of back in the days comes in my head, going with the friends. That's so nice, no? Usually we make two days per year on the slopes. Even this year we went these couple of days," Sinner said. "But you have to be careful. It's going fast that you fall and... Hopefully it's not going to happen that you break something. Big issues. I'm very calm on the skis now. I'm not like the young kid I was before," he added.

Currently, the four-time Major champion is participating at the 2025 Paris Masters, where he is set to face Francisco Cerundolo next in the third round.

Edited by Sudipto Pati