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Not all the action happens on the soccer pitch at World Cup 2026. Online dating in host cities across the United States have seen a huge increase, with Tinder exploding in matches and user activity.
Ryan Seacrest Clarifies If He's Really on Tinder After Wheel of Fortune Comment
World Cup 2026 has become a goal-den opportunity for online dating.
In fact, Tinder usage has kicked into high gear in host cities in the United States, with the dating app seeing nearly a 60 percent increase in matches compared to this time last year, according to internal data reported by Mashable.
What's more, the data suggests folks are more open to Messi-ng around on the app during the soccer tournament. In terms of net gains, there's been a 15 percent increase in users and around a 25 percent increase in Swipe activity, per the outlet.
Tinder users in Mexico and Canada are also having a ball, with data showing an average 47 percent increase among international users in cities that are hosting games. According to Mashable, some of the strongest activity jumps include an incredible 80 percent increase in user activity around the Sweden vs. Tunisia game in Monterrey, Mexico, on June 14.
Likewise, there was a 74 percent increase in Guadalajara around the June 11 contest, which saw South Korea win over Czechia with a 2-1 score.
And even though some bars in Boston ran dry due to the influx of beer-drinking travelers, there was plenty of love in the air as Tinder saw a 47 percent increase around the Iraq vs. Norway matchup on June 16.
But don't expect to swipe right on a World Cup player. After all, many soccer superstars brought their wives or girlfriends—a.k.a. WAGs—to the sporting event.
Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images
Take Team Argentina's Lionel Messi, whose wife Antonela Roccuzzo witnessed his record-breaking 17th and 18th World Cup goals during his June 22 game against Austria.
"What a privilege to see you make history again and again," Roccuzzo captioned an Instagram photo of herself and sons Thiago, 13, Mateo, 10, and Ciro, 8, cheering on the soccer superstar from the stands. "I love you @lionelmessi!!!"
And for more celebrity sightings at the World Cup, keep reading...
Mike Stobe/Getty Images
Myles O'Neal
Shaquille O'Neal's son had a slam dunk time inside the Tequila Don Julio suite during the France vs. Sweden match on on June 30.
Bryan Bedder/Getty Images for Tequila Don Julio
Serayah & Joey Bada$$
Parents' night out. The model and the "Devastated" rapper caught the Panama vs. England game from the Tequila Don Julio suite at New York New Jersey Stadium on June 27.
Phillip Faraone/Getty Images for Union Station
Travis Barker
The Blink-182 drummer rocked out during the World Cup Fan Zone festivities at Los Angeles' Union Station on June 27.
Courtesy of Michelob ULTRA
Jude Bellingham & Camille Kostek
After helping England secure a 2-0 win against Panama, the soccer player was honored with Michelob ULTRA's Superior Player of the Match Award by the model.
Justin Setterfield/Getty Images
Channing Tatum
The Magic Mike star dressed up as Norwegian soccer player Erling Haaland alongside fans during the Norway vs. France game at Boston Stadium on June 26.
Bryan Bedder/Getty Images for Tequila Don Julio
Dru Phillips & Madison Whitworth
The NFL star and his girlfriend had a touchdown time watching the Ecuador vs. Germany game from the Tequila Don Julio suite at New York New Jersey Stadium on June 25.
Courtesy of SoFi
Nick Lachey
The 98 Degrees singer cherished his time inside the SoFi suite during the Turkey vs. USA game at Los Angeles Stadium on June 25.
Courtesy of Raising Cane’s
Ashton Kutcher
The That '70s Show alum was hanging out, down the street from the Turkey vs. USA game at Los Angeles Stadium, hitting up a Raising Cane’s party hosted on Snoop Dogg's Compound in Inglewood, Calif.
Jared C. Tilton - FIFA/FIFA via Getty Images
Paris Hilton & London Hilton-Reum
The "Stars Are Blind" singer and her daughter, who she shares with husband Carter Reum, watched the Turkey vs. USA from inside Los Angeles Stadium.
Courtesy of Raising Cane’s
Jessica Alba & Danny Ramirez
The couple had a date night at Raising Cane's viewing party on June 25.
Courtesy of SoFi
Simu Liu
The Shang-Chi and the Legend of the Ten Rings actor marveled at the view from the SoFi suite during the Turkey vs. USA game June 25.
Courtesy of Raising Cane’s
Joey King
The Kissing Booth actress cheered on Turkey at the Raising Cane's party on June 25.
Courtesy of Raising Cane’s
Dalton Gomez & Maika Monroe
Reminders of love. The real estate broker and the Reminders of Him star cozied up at the Raising Cane's party after the Turkey vs. USA game.
Li Ming/Xinhua via Getty Images
Travis Scott, Stormi Webster & Aire Webster
The "Sicko Mode" rapper brought his and ex Kylie Jenner's kids to the Portugal vs. Uzbekistan game in Houston on June 23.
Bryan Bedder-Getty Images for Tequila Don Julio
Eva Gutowski & Olav Stubberud
The YouTuber and the filmmaker cheered on Norway from the Tequila Don Julio suite inside New York New Jersey Stadium on June 22.
Bryan Bedder/Getty Images for Casamigos
Melissa Gorga & Teresa Giudice
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The Real Housewives of New Jersey stars put aside their longtime feud for an iconic jersey swap at the Norway vs. Senegal match with Casamigos.
Cindy Ord/Getty Images for Casamigos
Keegan-Michael Key & Gabrielle Union
The Wonka actor and Bring It On star settled their debate over classic margs vs. spicy margs with Casamigos Margaritas while cheering on Brazil vs. Morocco at NY NJ Stadium June 13.
David X. Prutting/BFA.com/Shutterstock
Rauw Alejandro
The "Toda" singer was rooting for Brazil in his Nike jersey during the team's game against Morocco.
Bryan Bedder/Getty Images
Lameka Fox
The model grabbed a drink inside the Tequila Don Julio suite at NY NJ Stadium during the Brazil vs. Morocco game.
Courtesy of Michelob ULTRA
Vinícius Jr. & Ronaldo
After playing against Morocco on June 13, Vini Jr. received Michelob ULTRA's Superior Player of the Match Award from his soccer hero.
Courtesy of Raising Cane's
Halle Berry & Jamie Foxx
The Oscar winners were all smiles inside Raising Cane’s owner and founder Todd Graves’ celebrity suite at Los Angeles Stadium during the USA vs. Paraguay game.
Courtesy of Raising Cane's
Barbara Palvin & Dylan Sprouse
Baby's first World Cup game. The pregnant supermodel and the Disney Channel alum soak up the sun inside the Raising Cane’s suite at Los Angeles Stadium on June 12.
Courtesy of SoFi
Dylan Efron
The Traitors alum was faithfully rooting for his home country from inside the SoFi suite at Los Angeles Stadium during the USA vs. Paraguay match.
Courtesy of Raising Cane's
Teyana Taylor
One game after another. The One Battle After Another actress sipped on a Raising Cane's drink during the USA vs. Paraguay game on June 12.
Jared C. Tilton/FIFA via Getty Images
Katy Perry
The Grammy nominee lit up the Los Angeles Stadium like a firework June 12 by performing her song "Wonder" alongside Tius Luka before kickoff.
Allen J. Schaben / Los Angeles Times via Getty Images
Tom Cruise & David Beckham
The Mission: Impossible star and soccer legend signed autographs as they watched Team USA take on Paraguay June 12.
Patrick T. Fallon/AFP via Getty Images
Tyla
The "Water" singer made it hotter during her U.S. World Cup opening ceremony performance.
Courtesy of Michelob ULTRA
Billy Bob Thornton & Folarin Balogun
The Landman star honored the USMNT player with Michelob ULTRA's Superior Player of the Match Award after the USA vs. Paraguay game.
Kevin Mazur/Getty Images
Rob Lowe
The Parks & Recreation alum was lit'rally stoked to watch the U.S. soccer stars take the pitch on June 12.
John Dorton/USSF/Getty Images
LISA
How you like that? The BLACKPINK singer performed "Goals" during the U.S. World Cup opening ceremony on June 12.
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