Create a Snap for Change to improve road safety in your community

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TORONTO, Oct. 20, 2025 (GLOBE NEWSWIRE) — Today marks the launch of Snap for Change, a Canada-wide initiative run by Parachute, Canada’s national charity dedicated to injury prevention, to highlight local road safety issues.

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Snap for Change invites people of all ages across Canada to share their voices and advocate for road safety measures in their communities. Simply snap a photo or video of a road safety issue in your neighbourhood, propose a solution and reach out to a community influencer (e.g. mayor, local councillor, police department, school administration) to advocate for the chance to receive a $100 gift card.

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For instance, is there an area in your neighbourhood that feels unsafe to walk, bike, scooter or drive? Maybe it’s an intersection with poor visibility or a street without sidewalks and pedestrian crossings, or an area where the speed limit is higher than 30 km/h. Maybe you would love to bike to the grocery store or to see your friends, but there aren’t enough separated bike lanes on your route.

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Canadian Olympic gold medalist Maude Charron, who is training to be a police officer, and City TV traffic reporter and on-air host, Stephanie Henry, founder of She Auto Know, are working with Parachute to promote the Snap for Change initiative.

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All our Snap for Change activities are made possible by our road safety partners, Desjardins Insurance and the Honda Canada Foundation, and are part of our year-round road safety initiatives. A pilot project over 2024-25 for Snap for Change drew more than 40 entries: highlights from these are featured on our Snap for Change Map at https://parachute.ca/en/program/snap-for-change/snap-for-change-map/

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Our Snap for Change launch coincides with Canadian Youth Road Safety Week, which runs October 20 to 26, 2025. This awareness week focuses on all youth road users, including drivers, passengers, pedestrians, cyclists and transit users, with the goal of empowering youth ages 15 to 24 to become more involved in road safety issues, to create and support road systems in our communities that are safe and equitable.

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“Transport incidents, such as motor vehicle collisions, are the second-leading cause of injury hospitalizations and third-leading cause of unintentional injury deaths in Canada,” says Pamela Fuselli, President and CEO. “Snap for Change and Canadian Youth Road Safety Week are but two of the activities we do to raise awareness and reduce the number of injuries on our roads, all under the Vision Zero umbrella, where we are committed to the vision of zero serious injuries or deaths from road collisions.”

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“Road safety is a shared responsibility, it takes all of us working together to create safer streets and communities,” says Valérie Lavoie, President and COO, Desjardins General Insurance Group. “At Desjardins, we’re proud to support Parachute and the Snap for Change as it empowers Canadians to speak up and take action. When we listen to local voices and collaborate on solutions, we move closer to a future free from serious road injuries. Because one injury, one death, is one too many.”

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“Honda envisions a future where serious collisions are a thing of the past. That’s why Honda Canada Foundation is pleased to partner with Parachute to promote road safety and empower youth to take action,” says Steve Hui, Chair of Honda Canada Foundation. “The Snap for Change initiative invites youth to take an active role in their communities, and we’re proud to help support their voices, ideas and actions for safer streets.”