Corona Launches 2026 Beach 100 Guide, Invites The World To Explore The Outdoors This Summer

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Financial Post

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Ahead of World Oceans Day, the global beach authority returns with a list of new locations, over 300,000 Tripadvisor experiences, and dedicated beach grants as part of its “This is Living” platform

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LONDON — Corona, the world’s most valuable beer brand1, today announced the return of its annual global beach guide, the 2026 Corona Beach 100, ahead of World Oceans Day on June 8. The highly anticipated second edition spotlights 100 breathtaking and varied ocean-front destinations around the world while celebrating the natural ecosystems and local communities that help bring them to life.

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Connected to Corona’s “This Is Living” platform, which invites consumers to step outside and live life to the fullest this summer, the 2026 guide features 27 new beaches, hundreds of localized Tripadvisor travel experiences inspired by the world’s most breathtaking coastlines, and expanded Beach 100 Grants with Oceanic Global – all inviting people to answer “Living Is Calling” through exploration, connection, and conservation.

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“Following the incredible global response to Beach 100’s first year, we saw an opportunity to build on that momentum and evolve the platform even further for 2026,” said Clarissa Pantoja, Global VP of Corona. “The guide is about much more than exploring the world’s most beautiful beaches – it’s about celebrating and preserving the ecosystems that make them so special. Through Beach 100, we want to inspire people to step outside, disconnect from the everyday, and reconnect with nature through Corona’s ‘This Is Living’ mindset.”

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The 2026 Corona Beach 100

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The 2026 Corona Beach 100 showcases beaches across six continents, spanning hidden Mediterranean coves, legendary South American shores, remote jungle-access coastlines, and globally iconic destinations. Each beach was selected based on local insights tied to its natural beauty, cultural character, and ability to inspire a deeper connection with nature and the outdoors.

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Within the selection process, each beach was evaluated across three core criteria: Beachside Culture, Connection to Nature and Scenic Aesthetics. Developed in partnership with experiential agency, WINK, the 2026 list is anchored by 20 “Three Sun” beaches, the highest ranking within the Beach 100 platform, including new additions such as Praia do Bonete in Brazil and Plage de la Dune du Sud in Canada.

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Beach 100 list highlights for 2026 include:

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  • 27 new beaches, adding a fresh variety of coastlines and an even deeper connection to conservation-focused destinations.
  • South America emergence as the biggest regional gainer, including Uruguay’s first-ever entries with Playa Mansa and Playa Sur, and Argentina’s Bahia Bustamante.
  • A broader definition of paradise featuring harder-to-reach locales, such as Brazil’s Praia da Engenhoca, and France’s Dune du Pyla, Europe’s tallest sand dune.
  • Expanded locations across Africa, including Mozambique’s Tofo Beach making its debut, alongside South Africa’s Wilderness Beach.
  • Additional surf destinations and globally iconic coastlines, including New Zealand’s Manu Bay – one of the world’s most celebrated surfing spots – and Barafundle Bay, Wales’ first Beach 100 entry.

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To explore the full interactive 2026 Beach 100 list, and learn more about the “This is Living” global platform, visit www.Corona.com/Beach100.

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Experience “This Is Living” with Tripadvisor

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As part of Corona’s “This Is Living” platform, the brand launched “Living Is Calling,” a global call to action inviting people to put living first by stepping outside and reconnecting with nature. Through a partnership with Tripadvisor featuring access to more than 300,000 experiences across 30 countries, the campaign inspires consumers to embrace meaningful moments in travel, the outdoors, and the natural world.

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Bringing that spirit to life, Corona and Tripadvisor have curated nature-led experiences inspired by select Beach 100 destinations. From snorkeling in Italy to surfing in Peru, these itineraries are designed to deepen travelers’ connection to nature while highlighting local conservation efforts that help protect paradise.

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Through Corona’s global promotion, consumers of legal drinking age can scan QR codes on Corona packaging for the chance to win experiences inspired by the Beach 100 guide. World Oceans Day will serve as a key moment to spotlight select conservation-led itineraries that encourage more mindful exploration.

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To learn more about participating markets and how to answer the call of “Living Is Calling,” visit www.corona.com/LivingIsCalling.

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Protecting Paradise: The Beach 100 Grant Initiative

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Building on its long-standing collaboration with Oceanic Global, Corona is expanding the Beach 100 Grants program to provide direct funding to local NGOs that help protect critical marine ecosystems, including mangroves, coral reefs, and more. The initiative supports locally led conservation efforts designed to help preserve paradise for generations to come.

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During World Oceans Week, as part of the Living is Calling campaign, Corona and Oceanic Global will also release a new content series, Ocean is Living, highlighting the inherent connection between beaches and the oceanic world. Featuring ecosystems such as coral reefs, mangrove forests, seagrass meadows, and the open ocean, the film reinforces that paradise is more than a destination – it is a living system worth protecting. The initiative will also feature social content spotlighting the ecosystems and local grant projects surrounding four select Beach 100 locations.

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