CFP executive cracks Taylor Swift joke about National Championship tickets

The National Championship between No. 1 Indiana Hoosiers and No. 10 Miami Hurricanes is on pace to become one of the most expensive games in college football history, driven by a surging secondary ticket market since the matchup was finalized Friday.

As of Wednesday morning, two tickets together ranged from $3,670 to $941,896 for Row 1 at the 50-yard line on Stubhub. Nearly $2 million for a three-hour game is insane. Even seats in the 300 level at Hard Rock Stadium were listed around $3,700. That figure is nearly double from previous year. College Football Playoff executive director Rich Clark leaned into the moment during a Tuesday media availability, cracking a joke that quickly made headlines.

“It’s more expensive than Taylor Swift? We have arrived,” Clark said via AP. “That’s awesome. I will just say that speaks to the excitement of the game.”

According to Vanity Fair, tickets for Swift’s sold-out Eras Tour made $2 billion in ticket sales over nearly two years.