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Iconic number from 1981 hit song transformed into life-saving cancer support Helpline
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WASHINGTON — The global nonprofit organization Cancer Support Community (CSC), together with its network of CSC, Gilda’s Club locations, and healthcare partner sites, is taking over one of music’s most unforgettable phone numbers. Effective today, anyone impacted by cancer can call CSC-867-5309 (272-867-5309) to receive immediate support, trusted information, and personalized guidance from trained specialists.
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Sally Werner, CEO of Cancer Support Community, said: “Our Helpline receives over 20,000 calls annually from people seeking hope and connection during the times they need it most. By anchoring CSC-867-5309 into the public consciousness, we’re ensuring that when someone is impacted by cancer, Cancer Support Community and Gilda’s Clubs are the first place they turn to.”
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“Cancer can create a lot of uncertainties, so it’s important people have a memorable number to turn to for support,” added Lisa E. Ireland, Executive Vice President, External Relations at Cancer Support Community. “The power of this campaign is its simplicity. In the 1980s, Tommy Tutone made ‘Jenny/867-5309’ impossible to forget. Now, we’re channeling that same iconic number to help people remember that cancer support is just a call away.”
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“When we recorded ‘Jenny/867-5309,’ none of us imagined that number would still be stuck in people’s heads decades later,” said Tommy Tutone lead singer Tommy Heath. “If that little piece of pop culture can now help someone remember Cancer Support Community’s and Gilda’s Club’s Helpline and connect them to real people, real community, and real support, that’s incredibly meaningful to us.”
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Created in partnership with health marketing agency Klick Health, the CSC-867-5309 campaign strategically leverages cultural nostalgia and pop culture relevance to drive awareness and action.
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“We’re proud to partner with Cancer Support Community to turn this iconic earworm into a direct line to care,” said Klick’s Chief Creative Officer Rich Levy. “Patients and caregivers told us they wished they’d found CSC’s Helpline sooner. By pairing it with a number everyone already knows, we’re helping shorten the distance from diagnosis to support.”
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All calls to CSC-867-5309 are confidential, available at no cost, and answered by specially trained staff. To learn more about CSC, Gilda’s Club, and the Helpline, visit CSC8675309.com.
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About Cancer Support Community
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CSC is a global nonprofit network with over 200 locations in 50 markets, including CSC and Gilda’s Club centers as well as healthcare partnerships. These locations, along with a toll-free Helpline, digital services, and award-winning education materials, provide more than $50 million in free support services to patients and families each year.
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View source version on businesswire.com:
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Contacts
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For more information, interviews, and images/B-roll, contact:
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Lisa E. Ireland, Executive Vice President, External Relations
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Cancer Support Community
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Marisa McWilliams
Klick Health
[email protected]
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English (US)