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TORONTO — Canada Goose Holdings Inc. shares sank on Thursday as the company swung to a net loss in its latest quarter.
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The luxury parka maker posted a $15.2 million loss attributable to shareholders for its second quarter, compared with a profit of $5.4 million a year ago, partly as it saw its expenses rise in the quarter.
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Its TSX-listed shares were down more than 18 per cent to $16.26 by mid-afternoon on Thursday.
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Still, the company is feeling optimistic about its efforts to pivot to direct sales to customers even as its second-quarter revenue was relatively flat.
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Direct-to-consumer sales amounted to $126.6 million, up from $103.9 million a year ago, while total revenue was $272.6 million, slightly up from $267.8 million a year ago.
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“It’s been such a big effort over the last 18 months and you’ve seen us quarter after quarter start to deliver on that,” said Carrie Baker, president of brand and commercial at the company.
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Baker said Canada Goose is working to maintain that momentum ahead of the peak winter season.
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“The teams are well-trained, they’re ready for peak. We’ve got the inventory. And the newness we’re seeing — it’s not just that we’re broadening the assortment to more seasonally relevant … but it’s also newness and animation of some of our classics,” she told analysts during an earnings call on Thursday.
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Baker said sales in Canada Goose’s iconic parka, Chilliwack, have been strong, and various versions of the jacket have been “flying” off the shelves.
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Canada Goose has also extensively invested in pivoting to year-round clothing.
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The loss amounted to 16 cents per share for the quarter ended Sept. 28, compared with a profit of six cents per share in the same quarter last year.
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On an adjusted basis, it lost 14 cents per diluted share in its latest quarter compared with an adjusted profit of five cents per diluted share a year ago.
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Wholesale revenue totalled $135.9 million, down from $137.3 million in the same quarter last year.
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Other revenue totalled $10.1 million for the quarter, down from $26.6 million a year ago.
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This report by The Canadian Press was first published Nov. 6, 2025.
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Companies in this story: (TSX: GOOS)
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English (US)